Live plays screened in HD

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Joining the likes of the National Theatre in London, Cinema Nouveau screened by Fish Eagle Brandy will be the first movie theatre in South Africa to screen live performances of plays in high definition (HD).

On 15 and 23 July, Cinema Nouveau audiences will get to see Oscar winner, Dame Helen Mirren, in Ted Hughes’ version of Jean Racine’s Phedre.

“These live events are designed to bring what we do on the stages of the National Theatre to a far greater number of people than we would ever be able to reach otherwise,” says Nicholas Hytner, director for National Theatre. “Through HD broadcasts, we have the technology at our disposal to present our productions beyond the four walls of the theatre, to reach passionate theatre-goers all over the world, and to do it really well.”

From 24 July, Cinema Nouveau will show The Audition, a documentary about aspiring opera singers trying to make it onto the world-renowned stage of the Metropolitan Opera in New York.

Says Michael Bender, marketing executive for Ster-Kinekor Theatres: “We’ve had such a successful run of our opera screenings at Cinema Nouveau that we wanted to provide our customers with other suitable material tailored to match their tastes.”

Further live broadcasts of these HD live plays are planned during the pilot season and will be announced at a later stage. Opera with Cinema Nouveau screened by Fish Eagle Brandy will return for a 3rd Season in October 2009.

For more information on these initiatives, please visit www.sterkinekor.com

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