Altech Netstar has signed an impressive sponsorship deal for the brand new season of Ultimate Survival.
The sponsorship investment includes opening and closing billboards for each show, two ad bumps, a 30” commercial during each show and 12 weeks worth of promos. The campaign runs from from 30 March to 15 June 2009.
Altech Netstar, specialising in stolen vehicle tracking and recovery, decided to come on board with Ultimate survival based on Discovery Channel’s extensive reach into the upscale young male market with this reality show.
“Sixty percent of Discovery Channel’s audience is male with the majority of it viewers aged between 25-44. They are of a high socio-economic status and therefore a valuable market for a product such Altech Netstar, ” says Amanda Turnbull, Director of Advertising Sales for Eastern and Southern Europe, Middle East and Africa, Discovery Networks EMEA.
She continues..”Discovery Channel is proud to have partnered with such a well- known and pioneering South African brand. Altech Netstar has become a market leader in the stolen vehicle and recovery industry and through our unique programming can achieve a stronger affinity with it’s core target market.”
Ethy Kieser, Marketing Manager of Altech Netstar says “the sponsorship will allow for a great opportunity to promote our Guardian™ personal tracking device. This newly launched product designed for people and not vehicles allows you to alert our tracking response teams by the press of a button should you be in trouble.”