The ad sales department of South African-owned Africa-wide satellite bouquet DStv teamed up with BBC World News on 12 March to host a media event in Lagos with CBE and BBC World Affairs Editor John Simpson.
Attended by advertisers and their media agencies, the event was hosted BBC World News executive director Sean O’Hara and BBC World News senior account manager Katie Waxman.
Said O’Hara: “It was a pleasure to be back in Lagos and hear about the future plans of the agencies and clients who shared their time with us. We were delighted to offer our unique three-screen solution to advertisers seeking to promote themselves to the elusive and exclusive BBC audience in Nigeria, across the African continent and worldwide. BBC World News, bbc.com and bbc.com on mobile devices are hugely popular destinations for the kind of upscale audiences the established and emerging Nigerian powerhouses are targeting.
“In particular we’re excited about offering Nigerian advertisers the opportunity to become sponsors of our new editorial initiatives including a potential programme with the working title of African Business Review.’
Henry Meyer, Regional Director DStv Ad Sales, says: “Having moved to Lagos about a month ago, it was a good opportunity to meet clients and learn more about their needs outside of a formal office meeting. The presence of John Simpson, who spoke about his experiences reporting news from around the world, was the highlight of the proceedings as guests were keen to hear from him judging by the many questions that were posed.’
Programme highlights currently broadcasting on BBC World News include Tropic of Capricorn, a show which travels through Africa, Australia and South America discovering breathtaking sights, rituals, and exotic wildlife; The Bottom Line, a show that cuts through statistics and spin to give listeners and viewers a clearer view of today’s business world and A Taste of Iran which shares the experiences of the BBC’s Iranian Affairs Analyst Sadeq Saba journey as he travels around his home country of Iran meeting its people and exploring its culinary history.
