M-Net has appointed experienced international business expert Biola Adekanbi as its new Channel Director: Africa with immediate effect. The talented Nigerian has an impressive track record, with experience in Marketing, Corporate Sponsorship and Educational strategy at a global level.
Adekanbi joins M-Net after a 5-year stint in New York at Sesame Workshop, the non-profit educational organization behind the Emmy-award winning television series, Sesame Street. There, she served in a number of roles including Educational Outreach Project Manager, Corporate Sponsorship Manager and Regional Director, International Strategies Group – Sub-Saharan Africa.
Before joining Sesame Workshop, she was Marketing and Campus Relations Manager at Daewoo Motors America, based in Chicago, and Midwest Regional Marketing Manager at Bigwords.com in San Francisco. A University of Cincinnati alumnus, Biola has a degree in Public Health and Marketing.
“It’s a real coup for us to have been able to lure Biola away from New York to take up this exciting new role within the company,’ says
M-Net CEO Patricia Scholtemeyer. “M-Net will be expanding its business in Africa significantly, and Biola’s wealth of international experience in the fields of business and entertainment makes her the perfect person to spearhead this important venture.’
Adekanbi has also found time to serve as a fellow at the Nigeria Leadership Initiative, be an active member of the New York Women in Technology group and volunteer at the French-American Children Aid Fun and New York Cares. She is also a mentor at AIESEC (International Exchange and Development Organization), an organisation which actively contributes to the training and development of tomorrow’s global leaders through mentoring and training programmes.
Adekanbi is looking forward to the challenge of expanding the channel’s footprint in Africa. “I’m so pleased to be back at home,’ she says. “M-Net offered me a chance I could not turn down and I’m excited to be able to contribute to the development of the African television market!’