Women Take Over Box Office

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Droves of females all over the US streamed to the cinema over the weekend (30 May – 1 June) to watch the big screen version of the cult TV series, Sex and The City. The film made $55.7m in its opening weekend, having cost $60m to make.

This performance greatly surpassed predictions and is the best opening ever for an R-rated comedy, as well as the best opening for a live action adaptation of a TV series. It even rocked the blockbuster Indiana Jones and the Kingdom of the Crystal Skull into second place over the weekend. The latter took only R46m in comparison.

Eighty-five percent of Friday night’s Sex and the City audience were female, with 80% of that figure over the age of 25.

In terms of the overseas performance, Sex and the City made $39.2m in 13 markets. Its best results came from the UK, with $18.3m in takings.

Ironically enough, Sex and the City was produced by the formerly independent New Line, which is now just a label within Warner Bros.

(Source: Variety)

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