Primedia broadcasting posts impressive profits

Primedia announced a 23% increase of R2.4m for the year ended June 2006. The broadcasting division also posted a 33% before tax profit. Ster-Kinekor’s lower ticket sale strategy has paid off with a larget percentage of black cinemagoers recorded for the financial period under review. Ster-Kinekor decreased ticket prices at its Junction sites in November last year.

The number of black cinema-goers at Ster-Kinekor cinemas increased from 14 percent last year to the current 36 percent. Ster-Kinekor hold about 60% of the cinema market while Nu-Metro holds about 36%.