Randall Abrahams, General Manager: Public Commercial Services Radio SABC announced on 15 June that he will leave the SABC at the end of June to pursue personal business interests in the media and entertainment sector. His portfolio of stations is 5FM, Good Hope FM and Metro FM.
Abrahams, who has headed the commercial radio portfolio for the past four years, has overseen a number of successes during his tenure: Cape Town Station Good Hope FM has turned around from its loss making declining audience position to a profitable status with audience growth of 20%; commercial music station 5FM has posted its best revenue figures in its history; and Metro FM has consolidated its position as the market leader in its segment.
Commented Abrahams on his departure: “I believe that I have achieved much of what I set out to do my current radio portfolio at the SABC and made a decision some time ago that I wished to extend my personal horizons in the media landscape. Media and entertainment is an exciting place to be right now given the huge digital revolution underway and it is one of the areas I would like to play a role in.”
Abrahams joined the SABC from youth radio station YFM where as station manager, he was part of the start up management team of one of the radio industry’s major success stories.
