Masterclass in Business Development & Audience Research


This course is fully sponsored by the MAPPP Seta.

This course is designed for those working within independent production companies, as well as for those in companies and corporations involved with content, audiences, co-productions, sponsorships and financing deals. It will also include understanding how and why audiences think the way they do which can influence programming, and of course on the flip side, how do we create interesting content which can increase audiences? Differentiating factors between local and international audiences in terms of looking at where content will sell will be discussed.

Participants must bring their own projects to the masterclass. These may be used as relevant case studies with the added advantage of having the professionals available to comment.

Only 20 places available. This course is presented by leading local and international professionals and is only available to those with a minimum of 3 practical, producing / production management years experience in the industry.Deadline for entries: Wed 3rd May 2006

If your application is successful, full time attendance of this course is essential.

Dates: Thurs 11, Fri 12, Mon 15, Tues 16, Wed 17 May 2006 (5 days)

Times: 0900 – 16h00 each day.

Venue: Film & TV Unit at Monash South Africa, Johannesburg. Course notes and tea will be provided.

For an application form, email Connie on or call on (011) 950 4162.


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