Popcorn, the company established in the latter part of 2005 to handle advertising for South African cinema chain Nu Metro, has secured the cinema advertising rights with independent cinema chain, Cinestarz for its Grand West and Boardwalk cinema complexes.
This is a major breakthrough as the Cinestarz Group has not carried any advertising for the past few years. Grand West in the Western Cape has six screens, whilst the Boardwalk complex in Port Elizabeth has five screens.
Meanwhile Popcorn, which has just moved into new headquarters in Randburg, has also launched its corporate identity, complete with a burst of red energy.
“We wanted to create an identity that would portray the essence of the business from the start,” says Marisa Torrani, director of CInevation, the company responsible for Popcorn’s advertising sales. “Popcorn is synonymous with cinema and we chose red because it is the best colour to reflect energy and vibrancy of the cinema environment. The new CI depicts a professional cinema organisation with no boundaries and the team has every intention of living up to this promise.”
