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Nu Metro Cinemas strives to offer consumers an exceptional and unmatched cinema experience through: regular talent visits by movie stars; competitions, promotions and activations; popular pre-release screenings and partnerships with some of South Africa’s leading brands; combined with the highest level of personalised service and the very best in sound and projection technology.

Two new premium large format cinemas for South Africa

Nu Metro Cinemas has once again affirmed their lead in innovation to give South African moviegoers premium cinema experiences on par with the best in the world. Two new Xtreme theatres will open at Nu Metro Emperors Palace in Johannesburg and Nu Metro Galleria on the KZN South Coast towards the end of June and July, respectively.

Nu Metro Xtreme can simply be summed up as “Big Screens, Big Sound, Best Digital Quality.” It is one of Nu Metro’s top-tier cinema brands – along with their multi-sensory 4DX- and luxurious VIP-theatres. Xtreme theatres at Nu Metro are the most technologically advanced cinemas in South Africa – presenting moviegoers with the clearest and brightest images on extra-large screens, as well as 360-degree sound.

The new Xtreme cinema scheduled to open at Nu Metro Emperors Palace at the end of June will boast a Premium Large Format-screen that’s almost 3 storeys-high – one of the largest curved, silver cinema screens in South Africa. It will also feature a Barco phosphoric laser projector – delivering 4K Ultra HD visuals with a colour spectrum of around 70 trillion colours. It will literally make the movies come to life.

Emperors Palace’s new Xtreme cinema will have the largest Dolby ATMOS immersive audio system installed in Southern Africa.

“Nu Metro’s Xtreme cinemas showcase movies as the filmmakers intended for them to be experienced. We have gone over and beyond the expected standards to source only the best and latest technology – from the best in screens, to advanced sound and digital projection – to give South Africans an opportunity to enjoy movies at the highest quality possible. With Xtreme, biggest is best! We are very excited about our complexes at Emperors Palace and Galleria joining the Nu Metro Xtreme-family – along with the six other Xtreme cinemas at Nu Metro nationwide,” explains Nitesh Matai, managing executive at Nu Metro Cinemas.

Dolby ATMOS reproduces the most realistic cinema audio, with over 52 “channels” of sound, played through a wide array of speaker outlets placed strategically throughout the cinema (including overhead) – moving beyond the confines of “stereo” or “surround” sound. Dolby ATMOS delivers full all-around sound; sound objects can literally be moved around in 3D space. Movies are specifically produced and mastered for the ATMOS sound experience – with most of the world’s filmmakers now embracing the vast potential presented by this next-generation sound system.

The JBL speakers being installed for Xtreme at Nu Metro Emperors Palace are tailor-made for Large Format-cinemas, with powerful digital amplifiers delivering sound of over 75kW.

In simple terms: it functions above-spec, and booms enhanced audio-power like no other cinema can! Couple that with very large cinema screens to inspire awe, and 4K UHD laser projection, and you have Nu Metro Xtreme.

For more cinema information and to book tickets, call 0861-CINEMA (246362) or go to the Nu Metro website.

**Premium pricing applies to Nu Metro’s Xtreme cinemas; loyalty discounts are not applicable.

The 4DX cinema experience hits Durban today

The second multi-sensory cinema – 4DX – opens at Nu Metro The Pavilion today, 18
March, following the opening of Africa’s first ever 4DX cinema in Cape Town at Nu
Metro V&A Waterfront in December last year.

Durbanites will now be able to experience the popular cinematic experience which
stimulates all five senses. Airing The Divergent Series: Allegiant as its
opening title, 4DX promises to give cinemagoers an adrenalin-fuelled experience.

Further premier blockbusters are being lined up for 4DX ensuring an impressive
line-up of content screened in the new cinema format and boosting the local cinema

4DX will be expanding to other regions in South Africa during the next two years,
with an agreement in place to eventually have a total of five 4DX cinemas being
launched locally, exclusive to Nu Metro Cinemas.

In 2015 Nu Metro Cinemas signed an agreement with CJ 4DPLEX, creator of 4DX,
offering the world’s first 4D cinema technology for feature films, a partnership that
for the first time brings 4DX to Africa. 4DX, which uses motion, vibration, water,
wind, lightning, scents, and more to provide moviegoers with an immersive
experience, has been expanding at a fast pace and, with this deal, will be available
in 182 auditoriums across 34 countries, with a goal to reach 300 auditoriums by the
first half of 2016.

“4DX continues to out-deliver non-4D feature film performances around the world,
as it expands into new markets, and now to its fifth continent,’ said Byung Hwan
Choi, CEO of CJ 4DPLEX. “Nu Metro Cinemas has recently been adding new features
and expanding its reach, and we look forward to working with them as both
companies continue to grow.’

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