Home Authors Posts by Mediamark Press

Mediamark Press

Mediamark Press
3 POSTS 0 JOBS
Mediamark is a level 2 BBBEE specialist media sales and solutions company comprising experience and disciplines in Radio, Digital, Events and TV.

Kagiso Media acquires 100% of Jacaranda FM and Mediamark

Kagiso Media has reached an agreement to purchase the remaining shares held by Lagardère Active Radio International (LARI) in its flagship radio business Jacaranda FM, and multi-media sales house Mediamark.

The deal will see Kagiso Media acquire an additional 20% of Jacaranda FM immediately, with the 49% of Mediamark currently held by LARI transferred to Kagiso after the satisfaction of some suspensive conditions. At the conclusion of both transactions, Kagiso Media will hold 100% of shares in each company.

Kagiso Media currently actively manages both businesses so no disruption to current operations is expected. Furthermore, LARI representatives will continue to serve on the Mediamark board until the Mediamark transaction becomes unconditional.

Chairman of Kagiso Media, Mbonisi Danisa, says the transaction was motivated by continued confidence in the radio sector and, in particular, the ability of both businesses to perform under tough economic circumstances.

“Jacaranda FM is one of South Africa’s most successful commercial stations, with a large and loyal following from listeners and clients alike. It has a solid digital offering with engaging on-air talent, and we are delighted to be integrally involved in its future,” he said.

“Mediamark has a diversified portfolio of media types and is well positioned to continue its role as a trusted partner to clients and agencies looking to navigate an increasingly complex media environment. This is a best-of-breed business and increased local shareholding is part of its transformation journey, for the benefit of its staff and its customers,” Danisa said.

LARI, a division of listed French media organization Lagardère, was a founder investor in both businesses in the mid 90’s, when the commercial radio industry was born out of the privatization of the SABC’s regional services.

 

Turner chooses Mediamark as its media sales representative for TV channels in SA

Mediamark recently announced its new partnership with Turner in South Africa. This partnership will offer Mediamark clients access to advertising solutions on the iconic, high-quality channels: TCM – Powered by Movies, Cartoon Network and Boomerang.

“We are extremely excited to work with Turner and its prestigious brands,” says Werner Lindemann managing director of Mediamark. “This partnership furthers the multi-channel vision of Mediamark, where we can provide advertisers with desirable audiences over multiple platforms. The implication is that we will make it possible to greatly amplify advertising campaigns and brands alike, working closely with the brands to drive better ROI and reach for clients,” he adds.

Turner, a Time Warner company, is a global entertainment, sports and news company that operates more than 180 channels and showcases 46 brands in 34 languages in over 200 countries. The Turner channels are available on DSTV across multiple packages. Turner Africa operates the leading kid’s channels Cartoon Network, Boomerang and the American blockbuster TCM.

 

The agreement expands the reach of the Mediamark TV sales division into new genres such as blockbusters movies, I am Legend with Will Smith, and also offers highly desirable kid’s programming as well as into new audiences across the SEM spectrum.

Mediamark offers Turner dedicated television and integrated sales and a back-end team with the experience to produce cost-effective, high-impact advertising, content and sponsorship solutions on the Turner channels.

“Concluding this significant partnership with one of the world’s leading content providers and distributors will strengthen Mediamark’s offering to market,” says Lindemann. “Television is an increasingly important part of our strategy and we will now be able to offer our clients a more extensive media buy that delivers diverse content opportunities, audiences and a return on investments.”

Guillaume Coffin, head of Sales and Business Development Africa and France said: “The partnership with Mediamark is a strategic move for Turner advertising in South Africa. Its expertise and its ability to innovate as well as its event-based advertising know-how convinced us to sign this new partnership. We are convinced that with this new offer we will bring even more value to clients.”

Mediamark representation of the Turner brands was first phased in with TCM on 13 December 2017, and now with Cartoon Network and Boomerang from 1 February 2018.

Sony TV Asia appoints Mediamark as its advertising agent

Sony Pictures Networks (SPN), a premium Asian general entertainment TV channel, has announced the appointment of Mediamark as its advertising sales agency for South Africa and Sub-Saharan Africa. Mediamark will sell advertising on two SPN flagship channels available on Multichoice’s DStv North Indian bouquet: Sony TV Asia (channel 450) and the premium Bollywood movie channel, Sony MAX (channel 457).

Neeraj Arora, executive vice-president and business head, International Business, Sony Pictures Networks India (SPN) says: “We are pleased to partner with Mediamark – one of the leading and innovative media sales agencies, as we launch advertising on two superior Asian entertainment television channels to a very competitive yet deserving market. We are confident that our quality and entertaining programming will attract the right brands and yield the results they deserve. Mediamark is driven by seasoned sales executives and we look forward to a successful association with them.’

As one of South Africa’s leading media sales houses, Mediamark offers advertisers and media planners a unique capability to conceptualise and orchestrate campaigns that span multiple channels and media. Together, Mediamark and SPN will be able to offer advertisers marketing and advertising solutions that reach and engage with an important and discerning market segment in South Africa and the rest of the continent.

Says Cindy Diamond, group sales director at Mediamark: “We’re excited to add SPN’s premium channels to our growing portfolio of television properties. Its high-quality content makes it an ideal platform for advertisers who want to engage with an influential, affluent niche audience in South Africa and the rest of the continent. We look forward to showing advertisers how they can use SPN on its own or as part of an integrated multichannel marketing solution to connect with their customers.’

Mediamark will be responsible for all sales on Sony TV Asia and Sony MAX and will work closely with SPN over the coming months as to introduce special sales packages to media houses, agencies and direct clients. Advertisers will enjoy a wide LSM 7-10 viewership in South Africa and across 43 other African countries, including Mauritius, Seychelles and Madagascar.

- Advertisement -
- Advertisement -
- Advertisement -

Pin It on Pinterest