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IFactory Live Africa


Michael Djaba, founder of IFactory completes Harvard Business of Entertainment and Sports Programme

Last week, Michael Djaba CCO of IFactory Live Africa, an award winning production and management company of reality shows, docu-series, lifestyle and action-adventure programming and Africa’s biggest stars completed the prestigious Harvard Business School Programme 2018.

With tutelage from Professor Anita Elberse whose previous class taught LL Cool J, Channing Tatum, Katie Holmes, and sports star Dwayne Wade; saw Michael Djaba walk away with a wealth of knowledge about The Business of Entertainment and Sports. A programme which teaches executives how to acquire proven approaches for launching and managing creative products and portfolios, managing and marketing talent, assessing and determining when to make smaller versus blockbuster bets, identifying and capitalising on market disruptions, and other strategic challenges.

This years attendees included sports and entertainment legend, Emmy Award winner and Good Morning America host Michael Strahan, Brazilian professional footballers, Dan Alves and KaKa Leite, American World Cup alpine ski racer Lindsey Vonn and Everybody Loves Raymond executive producer Stu Smiley. Executives from HBO, SnapChat, Nike, Viacom, 9gag, Live Nation, Players Tribune, Morgan Stanley and Havas were also in attendance.

IFactory Live Africa has aired on more than a dozen television networks in over 120 countries across the globe and was the only Africa company to attend the course this year. IFactory Live Africa’s celebrity clients include Omotola Jalade Ekeinde, Ghanaian award winning TV personalities, Joselyn Dumas, Anita Erskine, and Dentaa Amoateng MBE to name a few; solidifying Michael Djaba as one of the most prolific entertainment executives raising the bar of Pan African showbiz around the world.

“I am so thankful and blessed to be @HarvardHBS with so many brilliant talent and executives from across the globe,” says Djaba. “Our professor has such a practical and unique vision. The value added to my professional development, our clients on the continent as well as the business and the talent we work with is priceless.”

To learn more about Michael Djaba and his projects, follow @ifactorylive on all social media forums and visit their website.

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