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Since its first outing in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes to learn, network and celebrate.

Young South African wins gold at Cannes ad awards

With one of his first ever TV commercials, Nare Mokgotho has won gold at the 20th Shots Young Director Awards, held annually during the Cannes Lions Festival. The ad, which attracted the attention of the ASA when it aired in South Africa, is for the Showmax Zero Bucks Given campaign.

A South African has taken two top prizes at the world’s most prestigious young directors award event. With one of his first ever TV ads pitted against commercials from around the world, Nare Mokgotho won gold in the Commercial category for the Showmax  Zero Bucks Given ad. He went on to win a second gold, this time in the Online Branded Film category for his Wreaths ad for the South African International Film Festival.

The Young Director Award (YDA) has become internationally recognised as the most important “must-see” fringe event of the Cannes Lions International Festival of Creativity. The criteria for entry is that the film director must not have been directing professionally for more than three years and the entry must be one of the first five commercials they have produced. Thousands of entries are typically received and the awards are judged by high-profile film directors, executive producers and advertising executives from all over the world.

The Showmax Zero Bucks Given ad was a comedic take on an office worker who decided he just didn’t care about work anymore and only wanted to watch TV shows. Speaking about the ad, Mokgotho said: “I was quite fortunate to work on Showmax’s Zero Bucks Given campaign, which is in my wheelhouse: strong, simple concept infused with a subtle, mischievous humour. I’d like to thank Showmax and the creative team there for really trusting me with the brand and also entrusting the scripts to me.”

The ad, which was shot in Showmax’s offices in Johannesburg, was not without controversy. The Advertising Standards Authority of South Africa (ASA) received a complaint that they ad portrayed “a complete disrespect for the employee’s work environment and fellow workers” and that young people will “get the wrong impression of how to behave at work”. The ASA rejected the complaint and Showmax’s ad become the cornerstone of one of its most successful campaigns ever, resulting in a significant increase in the company’s subscriber base.

The commercial was conceptualised and written by Showmax’s in-house Creative Lead Philippa Heal and Art Director Tree Pechau, and additional credit goes to marketers Nicola Van Ast, Macy Seperepere, Neil De Witt, Lauren McInnes, and strategist Thandeka Mali. This success for Showmax’s in-house agency follows three recent wins at the Bookmark Awards for the Tali’s Wedding Diary and Roast of Somizi campaigns.

Mokgotho is a practicing visual artist who has exhibited both locally and internationally, and whose honours include nominations for the Vera List Prize for Art and Politics, the MTN New Contemporaries and the Sasol New Signatures. He joined Massif, the production company behind the winning Showmax ad, in 2017.

Speaking about the award, Massif co-founder Peter Carr said: “Winning two gold awards at the YDA in Cannes for two different commercials in the same year is an incredible achievement, which is testimony both to Nare and to the depth of rising new talent that we have in SA.”

SA creatives selected as judges for Cannes Lions 2018

It’s that time of the year when world’s best creatives come together. This year marks the 64th edition of the Cannes Lions International Festival of Creativity, and for seven top advertising-industry executives based in South Africa, excitement is mounting for when they judge the best creative work in the world.

Cinemark, in its role as the official Cannes Lions representative in South Africa, has announced the list of local talent who will be making decisions and rewarding the cream of the creative crop in the south of France from 18 to 22 June 2018.

Cannes Lions 2018  – Jury                                                                                              The seven selected judges and the categories they will be judging are:

  • Jason Xenopolous, chief creative officer Native VML – Titanium Jury
  • Neo Segola, creative director FCB – Direct Marketing category, (shortlist);
  • Vumile Mavumengwana, designer and creative director VM Design – Design category (awarding);
  • Matt Ross, executive creative director King James – Brand Experience and Activations category (shortlist);
  • Molefi Thulo, creative director Ogilvy JHB – Radio and Audio category (awarding);
  • Wayne Bishop, managing director PHD – Media category (shortlist); and,
  • George Low, creative director TBWA Hunt Lascaris – Film category (shortlist).

“Cinemark is excited to announce the list of this year’s judges, who will represent our country,” says Lynne Wylie, head of Marketing at Ster-Kinekor Theatres. “These seven industry big hitters bring with them expertise and excellence second to none. They will join international judges at Cannes Lions 2018, as senior creative professionals whose contributions over the years have been invaluable to the industry. They are valued for their vision, admired for their passion and trusted for their integrity.”

“The judges have their work cut out for them. It’s a challenging task to pick the best from a feast of premium creative work from around the world. The process will be demanding, but, at the same time, it’s going to be mind-blowing, as they witness the industry’s dynamic evolution first-hand, and examine the exciting new trends and innovations that will ultimately decide the winning entries.”

On receiving the news of their selection, the judges were delighted.

“The Lions are the most established and coveted awards for the creative and marketing communications industry. The event is a stage to celebrate, honour, inspire, grow, educate and claim victory,” comments Wylie.

Cinemark announces SA’s Young Lions competition winners to experience Cannes Lions Festival

They had just 48 hours to complete the task, from brief to concept shooting, editing and the final production of a 60-second commercial. But, for one creative team, those could just be the most important 48 hours in their exciting young advertising careers to date!

The Cannes Young Lions competition for 2018 is currently underway around the world. Here in South Africa, the Cannes Lions Festival’s local representative, Cinemark, announced its participation in this year’s event, with its sponsorship of the Film category.

Following a very close judging process of the shortlisted Top 20 entries last week, that lucky team is Prince Zwane and Kaylee Germann, from the Johannesburg-based agency, Publicis. Their winning commercial has just earned them an opportunity to attend the Cannes Lions International Festival of Creativity from 18 to 22 June 2018, in Cannes, France. During the festival, Zwane and Germann will also compete in the global Cannes Young Lions competition in the Film category, which follows the same 48-hour format.

“We are proud of the outstanding work that these two young creatives have produced, this is a once in a lifetime opportunity that we are giving Prince and Kaylee to be able to compete globally and represent the South African creatives,” says Lynne Wylie, head of Marketing: Retention of Ster-Kinekor Theatres. “This is an amazing experience and we look forward to following their Cannes journey with them in France.”

In addition to their trip of a lifetime, the winning team’s commercial will also be flighted in Ster-Kinekor cinemas, and will be used by Ster-Kinekor’s Vision Mission (CSI flagship programme) to continue to drive eye care awareness.

The second-place was achieved by David Blakey-Milner and Daniel Edwards from Wunderman in Johannesburg, with third position going to Tarryn Prior and Devaksha Vallabhjee From Ogilvy South Africa at the Cape Town office.

Judge, Molefi Thulo – creative director at Ogilvy South Africa commented on the Young Lions competition: “I was impressed by the innovative thinking. The future of advertising is in good hands.”

Maps Maponyane – TV presenter, actor and entrepreneur said. “I had an amazing experience as part of the judging panel, being able to experience a creative brief through of the eyes of SA’s young creative talent. Overall, the entries were impressive, but there were few that stood above the rest in all categories, simply executed and conceptually very strong.”

Furthermore, in promoting the “gift of sight” as a new lease on life for any child.  The finished product had to highlight the early years of any child’s life is the foundation of their development and plays a vital role in their success later in life. Ster- Kinekor Theatres, promotes the importance of child eye care through their Vision Mission programme.

The make-up of the final judging panel comprised of professionals, experts in their field, and some exciting industry creatives including:  Sibusiso (Sbu) Sithole, who is the co-founder and creative director at The Odd Number; executive creative director of Blackriver FC Bridget Johnson; creative director of Ogilvy South Africa Molefi Thulo; winner of this year’s SAFTAs 12 Young Achiever Award Ayanda Sithebe; chief creative officer of FCB Africa Ahmed Tilly; representing Cinemark are chief of Marketing and Sales officer Motheo Matsau and Lynne Wylie, head of Marketing.

Cinemark announces Young Lions competition for young creatives

Cinemark, as the official local representative for the Cannes Lions International Festival of Creativity, is sponsoring the Film category of the Young Lions competition again this year. The search is on for teams comprising of two young professionals (such as an art director and a copywriter), and who are currently working in creative communications, advertising or digital agencies. Registrations are now open on the Cinemark website to enter the 2018 version of the competition.

The creative brief, which will have a CSR (Corporate Social Responsibility) angle, will be posted on the Cinemark website at 12h00 on Saturday, 7 April 2018, and all completed entries need to be uploaded onto the same website by no later than 12h00 on Monday, 9 April 2018. No late entries will be accepted.

Participants will have just 48 hours from the time that the brief is made public, to film, edit and deliver a 60-second commercial. The winner of the South African competition, will then face global teams from all over the world as they compete in the Cannes Young Lions competition in France. In addition, the local winning advert will be shown on big screens at Ster-Kinekor cinemas across the country.

The team of two young creatives (aged 30 and younger), who win the national competition in their home country, compete at the Cannes Festival for the prestigious honour of being crowned the Young Lions of Cannes 2018. The Cannes Lions International Festival of Creativity and the Young Lions competition take place in Cannes, France, from 18 to 22 June 2018.

Register to enter your winning team combination on the Cinemark website.

Cannes Lions deadline extended

Creatives now have 11 days left to enter their innovative and award-winning work into the 63rd Cannes Lions International Festival of Creativity 2016 as the deadline has been extended to 21 April.

Cannes Lions takes place between 18 and 25 June 2016 and will see the top creative minds from around the world coming together.

All works submitted after the original 24 March deadline are subject to a €105 (R2 514) late fee.

Visit the Cannes Lions website for more information.

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