Cinemark, as the official local representative for the Cannes Lions International Festival of Creativity, is sponsoring the Film category of the Young Lions competition again this year. The search is on for teams comprising of two young professionals (such as an art director and a copywriter), and who are currently working in creative communications, advertising or digital agencies. Registrations are now open on the Cinemark website to enter the 2018 version of the competition.
The creative brief, which will have a CSR (Corporate Social Responsibility) angle, will be posted on the Cinemark website at 12h00 on Saturday, 7 April 2018, and all completed entries need to be uploaded onto the same website by no later than 12h00 on Monday, 9 April 2018. No late entries will be accepted.
Participants will have just 48 hours from the time that the brief is made public, to film, edit and deliver a 60-second commercial. The winner of the South African competition, will then face global teams from all over the world as they compete in the Cannes Young Lions competition in France. In addition, the local winning advert will be shown on big screens at Ster-Kinekor cinemas across the country.
The team of two young creatives (aged 30 and younger), who win the national competition in their home country, compete at the Cannes Festival for the prestigious honour of being crowned the Young Lions of Cannes 2018. The Cannes Lions International Festival of Creativity and the Young Lions competition take place in Cannes, France, from 18 to 22 June 2018.
Register to enter your winning team combination on the Cinemark website.