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Through Avid Everywhere, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts.

Avid’s AR solutions deliver immersive graphics for Globo’s 2018 FIFA World Cup coverage

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Avid’s AR solutions deliver immersive graphics for Globo’s 2018 FIFA World Cup coverage

This year’s FIFA World Cup in Russia, saw industry-leading global broadcasters embrace the latest, most advanced innovations that change the way live sports coverage is created, distributed and viewed. Throughout the tournament, Brazil’s leading broadcaster Globo pushed boundaries and set new standards for live sports broadcasting by adopting Avid’s Maestro augmented reality solutions to produce the most compelling, visually-attractive graphical content. By collaborating with global TV broadcast services market leader, Gearhouse Broadcast, Globo’s creative vision to craft highly-engaging, immersive live sports viewing experiences became a reality.

In order to captivate millions of dedicated soccer fans across Brazil, efficiency and creativity had to be at the centre of Globo’s FIFA World Cup operation. Gearhouse was selected by Globo to bring state-of-the-art production capabilities to its studio in Red Square, Moscow. Tested at Estúdios Globo, in Rio de Janeiro, and then at Gearhouse’s UK facility, the team dedicated their time to perfect the new system, ensuring it gave a faultless performance when it hit the ground running in Russia.

“We worked closely with Globo at every step on the road to the World Cup,” said Ed Tischler, managing director at Gearhouse Broadcast UK. “Augmented reality is a powerful tool to present information across to mainstream audiences in an aesthetically pleasing and creative way. Together we were able to overcome the challenge of delivering convincing augmented reality graphics in an ever-changing and unpredictable live environment.”

By using Avid’s Maestro | AR suite of augmented reality tools, Globo’s team was able to create, insert and control captivating 3D virtual objects and graphics that look like part of the actual environment, as well as conducting real-time multiple image manipulation with virtually infinite flexibility. Avid Maestro | Designer was used simultaneously to import stills, video and graphics from third-party programs, and create and design fascinating 2D and 3D content.

“With Gearhouse, we delivered an Avid Maestro solution that enables Globo to keep up with the fast-paced action on the pitch and create eye-catching graphics that boost ratings and engage viewers in exciting new ways,” said Tom Cordiner, senior vice president, Global Sales at Avid.

Globo’s studio in Russia aired four live network news shows per day, and two weekly live network programs during the World Cup. It represents a major upgrade compared to its live sports production setup created for the Rio 2016 Olympic Games. With no physical scenic elements in its new studio, Globo’s team relied on three giant LED screens, three fixed cameras pointed to Red Square, three studio cameras (being one on a crane, one in a dolly and one in a tripod) and nothing more.

“With all the production coming out of our studio being live, there was no margin for error. The graphics platform must be robust and reliable, present the graphics with all the quality and detail that the Arts Crew demanded, and be flexible to accommodate last minute changes, typical of the live TV workflow,” said José Manuel Mariño, Globo’s director of Technology for Sports. “That’s where Avid’s graphics solutions came into the equation. With Maestro | AR and Maestro | Designer we can boost our live sports coverage while building our visual identity in an increasingly competitive sports broadcast landscape.”

DPP releases ground-breaking report on how production really works

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DPP releases ground-breaking report on how production really works

Digital Production Partnership (DPP), the media industry’s international business change network, recently released the findings of the first ever survey of how production companies produce – The Production Business 2018.

The survey, which was completed by 57 production companies of all sizes and kinds, provides unique insight into the business of production. The research project and report were made possible by DPP member companies Avid and Dropbox.

“The market for video content grows day by day; but the industry has a very poor understanding of how production actually works,” says DPP managing director and author of the report, Mark Harrison. “We wanted to provide the insight to help both producers and suppliers better understand how the business of content creation is evolving – and where the opportunities now are.”

One of the key findings in the report is the emergence of a large number of small independent production companies focused upon the creation of branded and promotional content. The DPP survey reveals these companies to have a fundamentally different culture from production companies focused on the broadcast sector.

“Each of these production communities has a distinctively different way of working, while still being united by the universal realities of content creation,” says Harrison. “Our survey explores these similarities and differences in detail.”

Among other topics examined by the report are:

  • The extraordinary range of content types made today, and the meteoric rise of shortform
  • The production community’s Top five favourite tools and services
  • Who loves connected working and the cloud – and who really doesn’t
  • Which type of companies show the greatest creative diversity
  • Who is taking production inhouse – and who still goes to market
  • Exclusive insight into which markets look set to grow

The Production Business Survey Report builds on previous, unique, research the DPP has undertaken into connectivity and production, and the emergence of new content creators.

Marquis Broadcast updates productivity and backup tools with AVID

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Marquis Broadcast updates productivity and backup tools with AVID

Marquis Broadcast’s Workspace Tools and Project Parking products operate seamlessly within the Avid environment, providing customers with absolute confidence in its world-class disaster recovery, business continuity and productivity solutions. For a limited time, Marquis is offering a 10-day free software evaluation, plus 50 per cent* off these Avid Platform Certified productivity and protection tools, which are ideal for Avid NEXIS and ISIS users. These include:

A backup is only of use if it’s possible to get critical operations up and running in the shortest time when disaster strikes; for Avid NEXIS and ISIS systems, Workspace Tools accelerates recovery to production by using unique analytics of Avid work-in-progress. It prioritises recovery of any business-critical workspaces, allowing you to restore these to alternate Avid NEXIS / ISIS or Media Composer systems.

Another tool to improve productivity is Marquis’s Project Parking software, which offers a complete Avid storage management solution that archives, copies and restores projects. The system features cloud support, delivering a seamless multi-site Avid workflow, ideal for film production and broadcast. Delta Parking versioning makes it possible to share an Avid project archive between multiple sites; this means external projects can be restored and modified by editors, with just the subsequent edit changes versioned back into the external project.

For more information about Marquis Broadcast’s Avid Platform Certified tools offer, contact their local Marquis reseller.

Avid transforms TV news production for RTS Senegal Africa

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Avid transforms TV news production for RTS Senegal Africa

Avid®, the platform that powers media and entertainment, recently announced that RTS, a public news broadcaster in Senegal, has transformed its infrastructure by standardising on the Avid MediaCentral® platform in combination with Avid newsroom and graphics tools. This solution enables RTS’ four national television networks to engage viewers with state-of-the-art graphics supported by faster, more efficient and more timely news story creation and delivery.

Headquartered in Dakar, RTS broadcasts across four TV channels. With an outdated architecture that was cumbersome and resource-heavy, RTS turned to Avid and its distribution partner, Studiotech, to completely overhaul its two news studios. By standardising their end-to-end news production workflow on MediaCentral, the industry’s most open, tightly integrated and efficient platform designed for media, RTS is now seamlessly supporting HD and SD formats in a highly adaptable, fast-turnaround environment.

“We needed a system that would reduce time-to-air, free up our staff for more creative work and help us grow without a lot of additional expenditure,” said Boubou Sall, director of New Technologies, RTS Senegal. “Avid did that and more, with an integrated ecosystem that eliminated our siloed approach and enabled us to better meet the demands of news production today.”

RTS invested in newsroom and graphics tools for a collaborative news broadcast workflow solution for the creation, distribution and optimisation of its news content. RTS chose the Media Composer® | NewsCutter® option, which integrates directly with MediaCentral | Newsroom Management to provide RTS with a familiar, yet sophisticated, toolset that helps users tell compelling stories. Serving as the dynamic nerve center of content creation and distribution, MediaCentral | Newsroom Management allows RTS Senegal to create and deliver news to multiple platforms.

To streamline media production, RTS chose Avid FastServe | Ingest file-based workflow orchestration; Avid AirSpeed® | 5500 broadcast video server; and MediaCentral | Production Management, which manages content creation, automates workflows, and enhances teamwork. Collaboration is also at the core of RTS’ storage, as the Avid NEXIS® software-defined storage platform allows the team to streamline, expand and accelerate workflows as necessary in real time. To modernise its studio and on-air look, RTS adopted Avid Maestro™ | Designer to generate on-air graphics and display impressive large scale, high resolution content on its studio video walls.

“As a member of our global customer community, RTS knew we could deliver a new story-centric workflow that could be easily integrated and deployed across its sites to elevate the throughput and efficiency of its 150-strong production team,” said Tom Cordiner, senior vice president of Global Sales, Avid. “RTS’ MediaCentral-based newsroom infrastructure provides modern efficiencies that facilitate collaboration, maximise productivity and help them better meet the exacting demands of today’s competitive news environment.”

Avid announces latest innovations for media creation, management and distribution

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Avid announces latest innovations for media creation, management and distribution

Avid, recently unveiled a wave of innovative tools, apps, services, and solutions at Avid Connect 2018, the annual gathering of the Avid Customer Association (ACA). Extending the benefits of MediaCentral®, Avid has expanded its comprehensive product offerings with advancements for creative and aspiring professionals, production teams and media enterprises across news, sports, live production and post production. These products and services will be demonstrated during the NAB Show at Avid’s booth.

In addition, Avid customers and leadership will share their insights and expertise in several NAB 2018 conference sessions, the most extensive Avid Main Stage roster ever and, new this year, the Avid Cloud Platform Theater, where visitors will explore emerging technologies for media creation, production and delivery.

“The massive changes in media and entertainment, while challenging, open up new doors for our customers and users to improve the way they work and secure better results for their businesses,” said Avid CEO and president, Jeff Rosica. “We’re excited to help them unlock their full potential by further accelerating our delivery of connected, open platforms of tools, apps, services and solutions that ensure it’s easier than ever before to create the most compelling content. We’re exceedingly grateful for the advantage that the Avid Customer Association provides by influencing Avid’s roadmap.”

Giving voice to thousands of members of the media industry’s preeminent customer and user community, the Avid Customer Association’s ACA Vote helps prioritise Avid’s product and innovation roadmap, as well as exclusively gather crucial insights and viewpoints of the industry at large. Results from the second annual ACA Vote will be revealed in front of the ACA membership this weekend.

Avid Connect 2018 announcements include:

  • Avid | On Demand – Avid unveiled Avid | On Demand, a SaaS cloud services and solutions platform that provides media production capabilities on demand. Avid | On Demand lets media organizations conveniently deploy the capabilities they need on a per-project basis with optimal elasticity—and without a drawn-out deployment phase or large capital outlay. Avid | On Demand services include Avid | AI, a new suite of Avid and third-party capabilities that automate content indexing, such as closed captioning verification, language detection, facial recognition, scene detection, and speech-to-text conversion. Avid | AI services introduced at Avid Connect include Avid Phonetic Search, Avid | Illuminate On Demand, Microsoft Cognitive Services, and Avid | Transformation Avid | On Demand cloud solutions include Avid | Shared Library On Demand and Avid | Editorial On Demand.

 

  • Avid NEXIS® | E5 NL – Avid introduced Avid NEXIS | E5 NL nearline storage solution. With the addition of this high-density on-premises solution to the Avid NEXIS family—the world’s first software-defined storage platform for media—Avid customers can seamlessly and efficiently manage media across all of their online, nearline, and archive storage resources.

 

  • Avid VENUETM | S6L Unified Platform – Avid announced a massive expansion to its award-winning Avid VENUE™ | S6L family of live sound systems, with three new control surfaces, a new engine, and two new I/O racks – all on a unified platform. Offering unmatched modularity, scalability and flexibility to meet any size production, space, or budget requirement, VENUE | S6L is the industry’s only live sound platform with 100% software, hardware, and show file compatibility across all system components.

 

  • Creative Tools Family and Avid Connect App – Avid unveiled an unprecedented expansion of its Creative Tools Family, providing access to Avid’s iconic Pro Tools®, Media Composer® and Sibelius® software for creative individuals at any stage of their career and teams of any size. To help users deliver their best work, Avid also introduced the Avid Connect App, which will be available to all of Avid’s 1.4 million account holders this summer, delivering a centralised “one-stop” experience for artists to find, connect and collaborate with each other on any laptop, iOS or Android device.
    • Pro Tools | First, Pro Tools, and Pro Tools | Ultimate provide the tools to create music or sound for film or TV while connecting users with a premier network of artists, producers and mixers around the world.
    • Media Composer | First, Media Composer and Media Composer | Ultimate give editors at all stages in their careers access to the industry-standard editing software used by top film, TV and broadcast editors.
    • Sibelius | First, Sibelius and Sibelius | Ultimate allow composers to create captivating scores more quickly than ever before.
    • The Avid Connect App is an artist’s personalized connection into the most talented and diverse Artist Community and Marketplace from wherever they are—from their computers, mobile devices, and within their Avid creative tools (Pro Tools, Media Composer and Sibelius). The app provides immediate access to everything an artist needs such as their profile, connections, projects and products.

 

  • Maestro™ | PowerWall – Avid introduced the next generation Maestro | PowerWall display control and management solution that puts the power of UHD-quality graphics into the hands of any television broadcaster. Avid developed Maestro | PowerWall to bring greater value to its customers by simplifying production and eliminating prohibitive costs for creating and presenting 3D graphics and video content on multiple displays regardless of size, dimension, or resolution. The successor to Maestro I TD Control™ provides powerful video wall capabilities, a high-performance video processing engine, and real-time, data-driven graphics to more easily and rapidly infuse news, sports, and entertainment broadcasts with greater excitement to captivate viewers.

 

  • News workflow innovations – Avid announced apps, services and solutions to accelerate news workflows with the cloud. These innovations optimise collaboration, accessibility and distribution required to capture the significant opportunity of engaging news viewers on any device. Avid is empowering news organisations to create, manage and deliver breaking news to television, social media and other outlets faster than ever before. Avid’s news workflow innovations integrate Avid’s industry-leading products including Avid | On Demand and new MediaCentral apps like MediaCentral | Publish, MediaCentral | Rundown, MediaCentral | Research, Maestro News, and x.news, as well as Avid NEXIS | E5 NL, FastServe™ | Playout, Avid | Shared Library On Demand, Avid | AI and Avid | Transformation.

 

  • Post production workflow innovations – Avid announced the immediate availability of its new generation of video post-production workflow innovations delivering greater integration, speed, and collaboration for everyone from small editorial teams to global media enterprises. The new post workflow tools and solutions integrate MediaCentral | Editorial Management for collaborative asset management with Media Composer video editing software, the new Avid Artist™ | DNxID video I/O hardware, and Avid NEXIS software-defined storage.

 

  • Sports workflow innovations – Avid announced the immediate availability of workflow innovations for enabling sports broadcasters to streamline creation and airing of live ultra-high definition (UHD) programs. Avid’s end-to-end sports workflow integrates Avid FastServe™, MediaCentral | Editorial Management, the MediaCentral | Log app, the YEPCO Sports Data Feed Connector, MediaCentral, Avid NEXIS software-defined storage, including the new Avid NEXIS | E5 NL, the Maestro™ graphics suite, including Maestro | Designer, Maestro | Live and Maestro | Telestrator, and Maestro studio solutions, including Maestro | AR, Maestro | Virtual Set, and the new Maestro l PowerWall.

 

Avid reveals speaker line-up for Avid Connect 2018

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Avid reveals speaker line-up for Avid Connect 2018

Avid, along with Avid Customer Association (ACA) leadership have unveiled the extensive speakers’ list and full programme for the fifth annual Avid Connect conference taking place from 6 to 8 April 2018 in Las Vegas, immediately preceding the 2018 NAB Show. Attendees will interact and explore ‘Innovation in Action’ across the global media and entertainment landscape, learning directly from creative, technical and business peers at the forefront of industry innovation and transformation in the digital era. Industry professionals can take part by signing up for the pre-event discount rate on the Avid Connect website until 31 March 2018.

This year’s Avid Connect roster of speakers is larger and more user-focused than ever before, delivering insights and creating an exchange with some of the industry’s most celebrated media companies such as The Discovery Channel, Digital Production Partnership, DigitalFilm Tree, and Sinclair, and technology leaders such as Fortium and Microsoft, as well as industry research and news organisations including The Broadcast Bridge, Devoncroft Partners, Frost & Sullivan, TVNewsCheck, The Hollywood Reporter, Broadcast Beat and Broadcast TECH.

Focused through two learning tracks in answer to the industry’s most pressing needs, ‘Business of Broadcast & Media’ and ‘Creation of Compelling Content’;  Avid Connect 2018 ensures valuable exploration and discovery for participants at all levels of the industry—whether they’re a media company executive, part of a production team, or an independent professional or creative artist. Panels and sessions include:

  • The Cloud Revolution: Taking Media Operations to New Heights
  • Navigate Immersive Viewer Experiences: New Business Prospects, New Potential Content in VR & AR
  • Olympic Size Productions – How the Biggest Names in Sports Deliver the Biggest Live Events
  • Master the Workflow: The Clearest Path to Becoming a Feature Film Editor
  • Creating a Compelling Immersive Audio Mix for VR Content

“The Avid Customer Association’s unique mission and proposition to create an inclusive platform for anyone in our industry to collaborate and take action is the key to its record for producing more beneficial gatherings year after year,” said Avid CEO and president Jeff Rosica. “Avid’s proud of what we’ve created in partnership with the ACA leadership and members who are stepping forward to collaboratively address our collective needs. We’re eager for attendees to enjoy the synergy among the gathered thought leaders, business trendsetters, technology innovators and award-winning creative artists from Avid’s preeminent client and user community and beyond.”

Second annual ACA Vote results to be announced

With its unsurpassed broad industry representation, the ACA provides the most effective means to keep a finger on the pulse of the future of media and entertainment technology. Avid Connect will provide the defining moment when the second annual ACA Vote results will be announced. Last year, the ACA Vote prioritised Avid’s year of product releases and innovation and brought to light the membership’s strategic technology priorities spanning IP connectivity, 4K, cloud infrastructure, UHD/4K content creation, and virtual and augmented reality.  Industry professionals can register for the ACA today for free to cast their own vote before the deadline of 19 March 2018.

Explore new media and entertainment technologies

Attendees of Avid Connect 2018 will also enjoy ample hands-on opportunity with new technologies from across the vendor community.  In the Partner Pavilion spotlight, companies including AMD, Aspera, Dell, Glookast, PACE Anti-Piracy, Quantum, and Western Digital will demonstrate their roles in the rich ecosystem made possible by the openness of Avid’s tools and Avid MediaCentral, showcasing their innovative products for users of Avid workflows.

Additionally, Avid will reveal its latest wave of product introductions and enhancements –   influenced by the ACA Vote – that empower customers and users to thrive in the digital era. During the Avid Connect general session, Avid’s leadership team will for the first time detail its breakthroughs across post, sports, news, and sound that will enable its entire community to go even further than previously imagined.

Industry professionals can register today for Avid Connect before the discounted rate ends on 31 March and immediately start to take full advantage of the Avid Connect App, which enables attendees to connect with other participants in advance to make the most of this unique three-day event.

 

Avid upgrades MTV3’s news production infrastructure

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Avid upgrades MTV3’s news production infrastructure

Powered by Avid MediaCentral, Finland’s leading commercial TV network invests in a story-centric news workflow for the efficient content creation and multiplatform distribution

Avid, a leading global media technology provider for the creation, distribution, and monetiSation of media assets for global media organisations, enterprise users, and individual creative professionals, recently announced that Finland’s leading commercial TV network, MTV3, has rolled out Avid’s story-centric news workflow powered by Avid MediaCentral to create and deliver a wide range of multimedia-rich content to audiences across television, web, and digital platforms.

Part of the Bonnier Group, one of the largest media companies in the Nordics, MTV3 and its production house, Mediahub, has the largest audience share among Finland’s commercial TV channels. It broadcasts news programmes twice a day, seven days a week as well as a diverse range of content including sports, entertainment, and films reaching millions of viewers.

“Our existing onsite multi-platform solution was difficult and time-consuming. We were taking multiple steps and involving numerous personnel to deliver a story on time. Now, thanks to Avid MediaCentral, we’re running a single news production platform from one vendor, increasing efficiency across the entire enterprise and reducing long-term support and maintenance costs,” said Risto Koivula, CTO of MTV3. “Now our journalists can easily access content to build a story, add graphics, and publish to both traditional television and digital platforms, including an on-demand streaming platform and our very own news app —all from a single interface.”

Avid worked with Ericsson and Mediahub to deploy an innovative new workflow to MTV3 based on MediaCentral, the industry’s most open, tightly integrated and efficient platform designed for media, to enable next-generation newsroom management, production, and multi-platform content delivery into a single web-based user experience. An established Avid Maestro graphics user, MTV3 journalists can create real-time graphics with Avid Maestro | News and quickly ingest content with the Avid Airspeed | 5500 multichannel video server.

“In today’s fast-paced news broadcasting environment, media organisations need seamless, efficient workflows that enable journalists to deliver stories to multiple outlets quickly,” said Tom Cordiner, senior vice president of Global Sales, Avid. “With a story-centric workflow powered by MediaCentral, MTV3’s journalists can access and contribute to stories from a single web-based interface on any device, and use a streamlined workflow to deliver stories to multiple platforms, enabling them to work much more efficiently.”

 

New generation of storytellers choosing Avid First creative tools

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Avid, a leading global media technology provider for the creation, distribution, and monetisation of media assets for global media organisations, enterprise users and individual creative professionals, has announced strong uptake from new users across the globe for its First family of creative tools, that are empowering a new generation of aspiring storytellers. To date, more than half a million individuals have embraced Pro Tools | First and Media Composer | First to help them realise their creative visions, collaborate with the global Avid community of developing artists and professionals, and share their content with audiences anywhere so that they can get their work seen or heard.

With nearly 70 per cent of all commercial music produced using Pro Tools, Pro Tools | First is the top choice for aspiring artists looking to open the door to a career in professional music or audio production. Simple enough for beginners yet sophisticated enough for experienced musicians, this free version of the industry’s most widely used tool enables users to learn the essential workflows required to succeed in the industry- and quickly turn ideas into professional-sounding songs. Powered by MediaCentral, the most open, tightly integrated and efficient platform designed for media, Avid Cloud Collaboration in Pro Tools | First enables artists to easily collaborate with Pro Tools and Pro Tools | HD users via the cloud, anywhere across the globe.

Launched this summer, Media Composer | First – the free version of the industry-standard video editing system – is approaching 100 000 downloads in just a few months. It provides users with a comprehensive yet simple-to-use editing toolset with many of the same features and functionality that award-winning Media Composer editors rely on, in a powerful, streamlined interface. With four video tracks, eight audio tracks, and a host of built-in visual effects, transitions, colour correction presets and titling templates, users can quickly cut together layers of video, dialog, music and sound effects to produce captivating, professional-quality video content. Media Composer | First also allows easy sharing, with easy publishing to popular social media channels including YouTube, Vimeo and Facebook.

Both free First products also give users access to Avid’s vibrant Artist Community, an
online community designed to nurture creative connections and professional
opportunities. Together with Media Composer | First and Pro Tools | First, it enables
emerging creative and media talent to more easily connect and collaborate, fostering
creative and professional growth and opportunities.

Artist empowerment is important to Avid. We created the First products to prepare a whole new generation of storytellers by giving access to powerful tools and skills they’ll use for a lifetime to achieve successful careers in music, film, television and video production,” said Jeff Rosica, president, Avid. “With Pro Tools | First and Media Composer | First, the aspiring creative community now has reach to the domain of capabilities enjoyed by the award-winning and top-grossing professional musicians, filmmakers, and television programme creators whose stories we all know, celebrate and enjoy.”

Avid unveils VR innovations and accelerated music creation for Pro Tools

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Avid, a leading global media technology provider for the creation, distribution, and monetisation of media assets for global media organisations, enterprise users and individual creative professionals, has announced a new version of Pro Tools that empowers users to take on virtual reality (VR) projects with Facebook 360 Spatial Workstation.

The new version includes updates to the integrated Dolby Atmos workflows and is more powerful than ever for users at all levels, giving Pro Tools | First, Pro Tools, and Pro Tools | HD users new features and improvements that accelerate workflows and expand their creative toolsets.

Audio professionals working on virtual reality projects can now produce immersive, full-sphere, surround sound content from start to finish in Pro Tools | HD. Users can easily edit and mix audio in a 3D space with support for first-, second- and third-order Ambisonics formats across Pro Tools | HD tracks and busses, and then output and deliver to the required formats for playback. Pro Tools | HD also includes Facebook 360 Spatial Workstation for enhanced VR functionality.

Also included in this version of Pro Tools | HD are enhancements to the Dolby Atmos workflows enabling users to quickly and easily mix and deliver immersive experiences for theaters and homes.

Musicians and composers using Pro Tools can now create faster with enhanced MIDI functionality, work smarter with MIDI input display, and quickly find tracks with the new Scroll to Track feature. A new batch rename feature enables both post professionals and music creators to quickly rename groups of clips or tracks instantly.

Aspiring musicians and aspiring professionals using Pro Tools | First, the free version of Pro Tools, gain the same MIDI enhancements as Pro Tools users. In addition, they can now turn session documents from earlier Pro Tools versions into Projects that are ready for cloud backup and collaboration.

“As part of our commitment to providing our preeminent client and user community with the most comprehensive tools and workflow solutions, we deliver a continual stream of innovation with every new version of Pro Tools—and this latest release is no exception,” said Rob D’Amico, director, Pro Audio Market Solutions at Avid.  “This latest version of Pro Tools is packed with features and improvements for everyone. From MIDI enhancements that accelerate music workflows, and VR capabilities for post professionals, to new collaborative capabilities for aspiring pros, this latest version delivers tangible value for users of all backgrounds.”

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