South African Pay-TV channel M-Net launched a 101 Days of Magic celebration on 22 September with 101 days remaining in the 2011 calendar year. M-Net is also channel 101 on the DStv bouquet.
The 101 Days of Magic celebration includes the launch 10 new shows and 10 new seasons of M-Net favourites.
Another highlight of the campaign is the introduction of The 101 Days of Magic calendar application available on the M-Net website (www.mnet.co.za). The calendar will help viewers set simple reminders which are then automated directly to their Outlook, iPhone, iCal or other calendars.
Pierre Cloete head of channel for M-Net / M-Net HD stated: “The development of the application was an obvious direction to go in order to keep viewers up to date and in the know regarding the Magic.’
The free, user-friendly application allows users to set reminders for their favourite M-Net shows and email reminders to friends.
Cloete adds: “M-Net aims to bring viewers a little Magic in innovation and the 101 Days of Magic calendar application is another first for any TV channel to our knowledge.”
