Public broadcaster SABC is partnering with the Vodacom Durban July 2012 – a glitzy annual event with horse racing, high fashion, elegance, fine cuisine and champagne on Saturday 7 July at the Greyville Racecourse in Durban.
Based on the year’s theme A Material World, race goers are encouraged to put together creative outfits for the race day that add to the special occasion. Competitive-minded designers enter the race day competitions and the edgy and daring are showcased in the Avant Garde race day competition.
SABC spokesperson Kaizer Kganyago says: “As the biggest and leading broadcaster in South Africa, the SABC has to look for opportunities that will affirm its leadership role in media and society. The majority of South Africans aspire to attend events such as these and in most cases do not have the opportunity to do so. SABC’s comprehensive “on the ground’ coverage will ensure that there is sufficient reach and leverage of the event. The combined power of SABC Radio stations and SABC TV channels will provide a competitive advantage and bring fresh and exclusive content to the listeners and viewers, thereby increasing viewer- and listenership for the identified SABC Radio stations and SABC TV channels’.
SABC platforms have previously been involved in their individual capacity at the Vodacom Durban July and this year the involvement entails the following: SABC3 will broadcast live from the event (comprising of half an hour of red carpet arrivals, as well as two hours of the main event), Metro FM and Radio 2000 will have live radio coverage from the event. SABC Sport will be responsible for the red carpet and the fashion police corner, and SABC TV lifestyle programmes such as Selimathunzi and Pasella will also cover the event. Other partners to be seen in the SABC marquee include Distell and Red Square, who will be responsible for the SABC personalities’ make-up.
Entertainment in the SABC marquee include Mi Casa, Zakes Bantwini, Theo Gosinkwe, Ukhozi fm’s Linda Sibiya and Metro fm’s Unathi Msengane.
