2go and iROKING are joining forces to bring instant free Nigerian music downloads to the more than nine million active 2go users across Nigeria. The fully integrated music site will bring the likes of Timaya, Flavour and Burna Boy to the phones of millions who use the mobile networking site.
The new mobi site, iroking.2go.im, was built by iROKING and brings the biggest and best Afrobeats tunes to 2go users, who will now be able to download iROKING tracks totally free, direct to their mobile phones. In keeping with 2go’s low-cost approach, the site also comes with a round of optimisations to cater to feature phone users, with a light mobi site which means pages load faster, and with smaller music file sizes, costs for data charges can be kept to a minimum.
“The 2go platform has galvanised the biggest mobile messenger networking user base in Africa in an extremely short space of time, so it was only a matter of time before we were going to work with them. We are bringing Nigerian music to millions with this partnership and we’re thrilled to be working with 2go,’ says Adi Nduka-Agwu, head of business development for iROKO partners.
iROKING is West Africa’s number one music distribution platform, with more than 350 000 tracks from over 400 artists.
