New music video highlights Congo crisis

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In The Congo is the first major musical collaborative effort of its kind to raise awareness on what some are calling the third World War.

Calling for a new wave of Green Technology and Fair Trade Electronics, this music video highlights the main cause of rape and genocide in the Eastern Congo region as a desperate scramble for the minerals that power every cell phone and laptop.

Produced and directed by Tanzanian hip hop guru Zavara Mponjika, the video features US hip hop ambassador Toni Blackman’s collective, Rhyme Like a Girl, alongside California based Kenyan Afro-Soul artist and founder of Activate Afrika, Nasambu.

These artists have joined together across time, space, and geographical borders to express their views on this global war and human rights catastrophe.

Mponjika is the founder of pioneer hip hop crew KwanzaUnit, the group credited with shaping BongoFlava, the popular East African genre and its founding movement Bongo Hip Hop.

He successfully produced Channel O’s Sprite Emcee Battle in Dar Es Salaam and has collaborated with the British Arts Council, UNICEF, Red Cross, Alliance Francaise and the Goethe Institute. Mponjika has served as a consultant for the Toronto Film Festival.

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