Adobe recently launched a milestone release of its flagship Adobe Creative Cloud
tools and services. The 2015 release of Creative Cloud includes major updates to
Adobe’s industry-defining desktop tools, including Photoshop CC, Illustrator CC,
Premiere Pro CC and InDesign CC; as well as new connected mobile apps for iOS
and Android.
The company also shipped Adobe Stock, the industry’s first stock content service to
be integrated directly into the creative process and the tools creatives use every
day. In addition, Adobe announced an expanded Creative Cloud enterprise offering
that includes enterprise-grade administration, security, collaboration and publishing
services for design-driven brands, businesses and large organisations.
“The 2015 release of Creative Cloud is packed with innovation. Adobe Stock, our
brand new stock service, makes 40 million photos, vector graphics and illustrations
accessible directly within your favourite CC desktop apps. Our CreativeSync
technology deepens the connections between desktop apps and mobile apps on iOS
and Android; and major updates to Creative Cloud’s infrastructure and
administrative capabilities make this an essential upgrade for enterprise
customers,’ said David Wadhwani, senior vice president, digital media, Adobe.
“Creative Cloud 2015 is our most powerful and comprehensive release to
date.’
At the heart of Creative Cloud is Adobe CreativeSync, a signature technology that
intelligently syncs creative assets: files, photos, fonts, vector graphics, brushes,
colours, settings, metadata and more. With CreativeSync, assets are instantly
available, in the right format, wherever designers need them – across desktop, web
and mobile apps. Available exclusively in Creative Cloud, CreativeSync means work
can be kicked off in any connected Creative Cloud mobile app or CC desktop tool;
picked up again later in another; and finished in the designer’s favorite CC desktop
software.
With the 2015 release of Creative Cloud, Adobe magic and Mercury performance
provide speed and technology breakthroughs across 15 CC desktop applications,
including:
• Celebrating its 25th anniversary this year, Photoshop CC introduces Artboards,
the best way to design cross-device user experiences in a single Photoshop
document and quickly preview them on a device; and a preview release of
Photoshop Design Space, a sleek new work environment focused on the needs of
mobile app and web site designers.
• Lightroom CC and Photoshop CC both gain the new Dehaze feature, which
appeared first as a MAX sneak in October 2014. Dehaze, eliminates fog and haze
from photos, including underwater shots, for startlingly clear images. Haze can also
be added to a photo for artistic effect.
• Premiere Pro CC furthers its lead in the market with the addition of the
Lumetri Colour panel for powerful colour corrections using intuitive sliders and other
simple controls; and Morph Cut, which makes it easier to deliver polished interview
content by smoothing out jump cuts in talking-head shots to create a cohesive,
polished sequence.
• After Effects CC now has Uninterrupted Preview to allow artists to adjust a
composition’s properties and even resize panels without impacting playback. Also,
the groundbreaking Adobe Character Animator brings 2D figures to life using a
webcam to track facial movements, record dialog and apply movements in real
time onto a pre-configured character.
• Illustrator CC is now ten times faster and ten times more precise than CS6.
Powered by dramatic boosts to its Mercury Performance Engine, users can now pan
and zoom smoothly without delays. With the new Chart tool, designers can also
create beautiful custom charts and share them with others via CC Libraries.
• InDesign CC gets its own Mercury performance surge with zooming, scrolling,
and paging through complex documents now twice as fast. InDesign now also allows
users to publish and distribute documents with a single click.
• Dreamweaver CC has new responsive web design capabilities that let
designers quickly lay out and build production-ready sites that adapt to any screen
size.
• Adobe Muse now includes instant access to premium fonts from Typekit.
• Additional updates to these and other CC desktop applications make this one
of the biggest releases in years.
Since Creative Cloud was introduced in 2012, Adobe has championed the idea that
mobile devices should be integral to the creative process, with free companion
mobile apps working seamlessly with CC desktop tools. Adobe has released Brush
CC, Shape CC, Colour CC and Photoshop Mix on Android for the first time, bringing
connected mobile workflows to millions of creatives worldwide. Adobe has also
updated many of its popular Creative Cloud mobile apps for iPhone and iPad,
including Adobe Comp CC, Photoshop Mix, Photoshop Sketch, Illustrator Draw, Brush
CC, Shape CC and Colour CC.
In addition to these updates, Adobe recently debuted Adobe Hue CC. Hue CC
provides an easy way to capture and share production-quality lighting and colour
schemes – for video, film and broadcast – by using an iPhone camera and then
applying these light and colour moods into a Premiere Pro CC or After Effects CC
project.
Adobe Creative Cloud is evolving into a vibrant global marketplace. Adobe Talent,
introduced in 2014, connects the world’s best creatives with work opportunities from
major brands and agencies; and the company recently launched Adobe Stock, the
first stock content service to be integrated directly into the creative process and the
tools that creatives use every day. Now creatives can jump-start projects, with
access to 40 million images, right within tools such as Photoshop CC, InDesign CC
and Illustrator CC. Adobe also announced it will offer industry-leading rates to
photographers and designers contributing content to Adobe Stock.
Major enhancements to Creative Cloud for enterprise were also announced: a
solution for large commercial, education and government customers who must
radically speed the development and publishing of customer experiences, as part of
their digital transformation strategies. This edition includes all the product features
from the recent Creative Cloud 2015 release, plus expanded security options and
deep connections with Adobe Digital Publishing Solution (DPS) and Adobe Marketing
Cloud. Two new security capabilities ensure protection of corporate assets, including
customer-managed encryption keys and a new managed service hosting option,
which offers dedicated storage behind a customer’s firewall. Creative Cloud for
enterprise also supports an upcoming release of DPS, empowering existing teams in
organisations to rapidly design and publish mobile apps without writing code. A
public beta of this major update to DPS is also available. Content from Creative
Cloud for enterprise also syncs with Adobe Experience Manager (AEM), a key
component of Adobe Marketing cloud, to accelerate marketing campaigns by
streamlining creative-to-marketing workflows.
