While some international brands have been using Twitter, the free social messaging utlility for staying connected in real time, to generate a following, Land Rover has become the first national brand to implement a national Twitter campaign. In the campaign, Land Rover promotes its newest models as seen at the New York Auto Show.
Advertising Age reports that Land Rover has been putting “hashtags” on billboards, taxi TVs and other out-of-home venues. Hashtags make it easier to follow an ongoing conversation via online searches.
