After a vigorous search aimed at meeting the business objectives, Nedbank has announced the appointment of the successful agencies selected to work on it’s through-the-line, sponsorship, and digital marketing communication strategies from 2019.
Award-winning brand and communication group Joe Public has retained the bank’s through-the-line account. Joining the bank will be Levergy Marketing Agency who will manage the sponsorship account while Digitas Liquorice will manage the digital creative account. All appointed agencies have strong BBBEE credentials and their diversity aligns to Nedbank’s procurement strategy linking transformation to the bank’s purchasing choices. Furthermore, the partners have proven to have the correct culture fit to meet the business objectives.
“The diversity of these agencies will enable us to entrench the Nedbank narrative, expand our client reach through effective and targeted digital strategies, remaining mindful of the current competitive landscape in the financial sector,” explains Khensani Nobanda, group executive for Nedbank Group Marketing and Corporate Affairs, who believes these appointments will help drive the bank’s aspirations.
Nedbank recently embarked on a brand repositioning journey at the heart of which lies the banks purpose; to use its financial expertise to good by helping clients and communities to see money differently and give them the tools with which to manage it. The appointment forms part of this journey aimed at driving the business strategy, meet the goals of the organisation and authentically live the brand’s purpose.
“We look forward to a fruitful partnership with the selected agencies as we strive to tell the Nedbank story by tapping into the talents of our diverse new partners,” concludes Nobanda.