MultiChoice Tanzania celebrates 20 years of changing lives


MultiChoice Tanzania has reached an exciting milestone as the company celebrates 20
years of changing lives through innovative delivery of ground-breaking content.
The celebration will involve a two days special exhibition set to take place at the
Mlimani City in Dar es Salaam where the public will get to witness first-hand
MultiChoice Tanzania’s journey.

MultiChoice recognised the need for multi content for varied consumer needs when it
commenced its operations in Dar es Salaam in July 1997 providing Tanzanians the
Pay TV service, DStv, at a time when conventional TV services was a novel.

The company’s spirit to deliver revolutionary content in entertainment and education
remain the same to date when it has grown considerably with 5 regional offices across
the country with significant investment in infrastructure, technology and human

Initially DStv started with only 3 channels being SuperSport, M-Net and Movie Magic
and today DStv boasts of over 100 TV and radio channels in various packages (DStv
Premium, Compact, Compact Plus, Family and Bomba) allowing customers flexibility in
pricing and choice.

Multichoice Tanzania shareholder and board chair ambassador Ami Mpungwe reflected
on the company’s 20th anniversary by saying “MultiChoice Tanzania has been a
champion in offering world-class entertainment to Tanzanians. We started our
services in this market when the TV business was at its infantry and has through the
years become a part and parcel of the vast transformation in the TV industry in the

“We pride ourselves for being a part of the lives of Tanzanians, assuring not only
quality services but offering reasons for families and friends to come together, share
dear moments and creating cherished memoirs,’ said ambassador Mpungwe.

While marking its 20th Anniversary, MultiChoice Tanzania has impacted the lives of
millions of Tanzanians creating employment for over 100 staff working directly at the
company, over 1,000 independent DStv installers and over 500 Direct Sales (alias
foot-solders) across the country creating well-being for themselves and their families.

“Thanks to our dedicated leadership team, employees and partners, we have
experienced a steady growth and continue to thrive,’ further stated Mpungwe. “Of
recent we have been recording remarkable growth in subscriber base despite
increasing competition. This shows how the team is well geared to innovatively
compete in this stiff market’ affirmed the ambassador.

MultiChoice Tanzania has enjoyed being a good corporate citizen through social
investments in sports sponsorship; like the recent gold medal win by DStv
ambassador Alphonce Simbu during the Standard Chartered Mumbai Marathon earlier
this year and again the Bronze Medal later in the year at the World Championships.
Orphanages support: centres like Al Madinnah in the outskirt of Dar es Salaam have
benefited from over 5 years of support including the recent launch of a tailoring
project that will enable the centre to generate income sustainably.

As a leading entertainment brand, MultiChoice Tanzania continues to put customers
first by listening and responding to evolving needs. The introduction of a tailor-made
Tanzanian Channel – Maisha Magic Bongo (MMB) has significantly aided in recruiting a
huge number of new customers making MMB the leading channel in Tanzania and the
most preferred channel of many across the country.

Through MMB, dozens of local studios, film directors, producers and hundreds of
actors and actresses are benefiting by the airing of their productions. A significant
amount of money continues to be invested in local productions, giving the local film
industry the biggest boost since time immemorial.

MultiChoice Tanzania’s 20th Anniversary marks a time of change for the organisation
as it reshapes the business to stay ahead of the curve in delivering latest and greatest
local and international content. “I am delighted to report that our business is solid and
that we are looking forward to an even brighter future as we remain motivated to
shape the next 20 years of content delivery through innovative and cutting edge
technology that lets you watch whatever, whenever, wherever!’ concluded
ambassador Mpungwe.

For more information, please visit DStv or
follow the hashtag on social media #20YearsOfAwesomeness.


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