Imagine Communications teams up with Huawei to deliver integrated playout solution


Imagine Communications, empowering the media and entertainment industry through transformative innovation, is working closely with Huawei, a leading global information and communications technology solutions provider, to integrate Imagine’s Versio playout software with data center compute and networking equipment from Huawei.

The collaboration between Imagine and Huawei, headquartered in Shenzhen, China, is intended to provide media companies with an expansion of options for transitioning their playout operations to software-based, virtualised environments running on commercial-off-the-shelf (COTS) hardware.

“This collaboration underscores our ongoing commitment to the evolution of the media industry to a technology foundation that injects new levels of agility, flexibility and responsiveness into traditional operations by moving them to pure software running on powerful COTS equipment,’ said Charlie Vogt, CEO of Imagine Communications. “The strategic partnership unites two of the most innovative players in the broadcast and IT industries to provide media companies in the Asia Pacific region — and around the world — with a greater palette of hardware choices for deploying origination and other playout operations in a datacenter environment.”

The collaboration will initially focus on Versio, Imagine Communications’ cloud-native, microservices-based playout solution designed for pure-IP, geo-dispersed environments. Versio, a 100 per cent software solution that supports both cloud and premises-based deployment models, enables media companies to build highly customised media workflows that evolve with market demand.

Imagine and Huawei are currently testing the integrated solution in a joint-lab facility and expect to initiate a commercial deployment before the end of the year. Additional solutions from the Imagine portfolio are scheduled for integration with Huawei equipment in the future.

“Huawei aspires to become an enabler and preferred partner of media digital
transformation,’ said Xu Huangcheng, CTO of Huawei media industry solutions. “By jointly innovating with Imagine, Huawei offers Media Cloud Solutions featuring an open, flexible and secure platform to enable a new ecosystem to empower our partners to be leading providers of new ICT technologies for the media industry.”


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