BBC Worldwide announced recently that it has concluded its first content sales deal
with new pan-African broadcast network Kwese TV, a subsidiary of Econet Media.
The mixed-genre package, which has in excess of 50 hours of programming, will air
across 17 African markets on Kwese branded channels; Kwese Know – factual
edutainment platform, Kwese Family – a general entertainment channel, Kwese Inc –
which offers premium entrepreneurial content and Kwese Kids a wholesome children’s
entertainment channel.
This content deal follows the recent launch of BBC Worldwide’s award-winning global
pre-school brand CBeebies, on Kwese TV.
Joel Churcher, vice president and general manager for Africa, BBC Worldwide said,
“I’m delighted that new audiences across Africa will be able to discover a raft of our
fantastic factual, entertainment and children’s programming for the first time through
our partnership with Kwese TV. The depth of the BBC’s programming catalogue
means that we can provide platform providers with a large range of premium
programming to meet the increasing demand and expectation from the African
viewer.’
Key shows that Kwese TV subscribers can look forward to include:
Peter Jones – How We Made our Millions on Kwese Inc.: The prominent UK
entrepreneur meets successful and inspiring business people who discuss their
successes and failures, their strategies and techniques and explores the question- is
there a blueprint for success?
Million Dollar Intern on Kwese Inc.: Business whizz kids from around the
world disguise themselves as ordinary interns to help struggling businesses. The
interns will gain the confidence of the staff and start unravelling where problems lie
before revealing their true selves and a raft of inspiring ideas. Inc
In Your Ear on Kwese Know: A warm and witty series which sees six stressed
individuals connected to a series of advisors from across the globe – from a
Norwegian yoga instructor to a Soweto healer, all with different perspectives on how
to solve a big impending challenge in their lives.
The Life Swap Adventure on Kwese Know: People at a crossroads in their
lives are given the opportunity to switch places with a stranger across the world and
walk in their shoes for two weeks. As they adjust to new people, strange food and
unfamiliar jobs – not to mention vastly different scenery and temperatures – will this
unforgettable experience be the catalyst to resolve the dilemma they’ve been facing?
World’s End on Kwese Know: The hit teen Sci-Fi drama makes its African
debut on Kwese Kids.
Speaking about the content partnership, Econet Media president and group CEO
Joseph Hundah said: “Our content partnership with BBC Worldwide affirms our
commitment to providing fresh, enriching and entertaining programming to our
audiences. The growth of our owned channel programme offering ensures viewers
receive the very best in local and international entertainment content through Kwese
TV which is something we are immensely proud of.’
Kwese TV’s satellite broadcasting service is currently available in a number of English
speaking markets in sub-Saharan Africa with plans to expand the network across the
continent. African viewers can also enjoy selected Kwese TV programming on the
Kwese App available for download on any iPhone or Android device.
To find out how to subscribe to Kwese visit their website.
