The Los Angeles based DISCOP organisation is excited to announce a new
programme, dubbed DISCORE, that will bring the world of music production closer to
the African editions of the DISCOP Film, Television, Digital Content Markets.
With the inaugural event to kick off at Cote d’Ivoire during the next Abidjan edition of
DISCOP (29 to 31 May 2018), DISCORE will be co-organised with Nairobi-based PHAT!
Music & Entertainment – a celebrated authority on African music since 1999, under its
social enterprise arm, ONGEA! Africa.
DISCORE will be launched at DISCOP Johannesburg, taking place from 25 to 27
October 2017, at the Sandton Convention Centre.
Designed as a knowledge-transfer and matchmaking programme, DISCORE will
specifically target African-based creative, production, and technical experts from
within the expanding Pan-African music industry.
These African music producers and experts will be offered the unique opportunity to
learn from the pros, as well as to build relationships with international music
supervisors and film, television and digital content producers seeking original songs
and scores that can accompany entertainment content destined for global audiences.
Given the ever-increasing range and diversity of audiences, the selection of music for
content is playing an increasingly decisive and important role in establishing
atmosphere, tone, and even the appeal of original content.
“The conflation of the music, film, television and digital content industries continues at
a rapid pace as storytelling recipes change to adapt to the commercial imperatives of
an increasing global market for diversified content’, explains Patrick Zuchowicki,
general manager of DISCOP.
Founding Director of ONGEA! Africa – Mike Strano, concurs: “It is clear that within this
global context, the time is right for African music creators and producers to stake
their claim, as the demand for more original scores, and particularly for African
sounds, is rising fast.’
This increased appetite for African sounds is demonstrated by the growing number of
collaborations with African artists hitting the global airwaves. From the likes of
Britain’s Ed Sheeran collaborating with Ghanaians Fuse ODG and KillBeatz on Bibia
Be Ye Ye that has over 37 million views on YouTube, the 2016 collaboration
between the highly acclaimed Canadian Hip-Hop sensation Drake and Nigeria’s Wizkid
on One Dance that became one of the top selling songs globally, to the 2017
hit from Tanzanian artist Diamond Platnumz and American RnB Superstar Ne-Yo,
Marry You; African artists and sounds are reaching new heights.
Other developments such as content streaming are also adding to this demand,
according to the International Federation of the Phonographic Industry (IFPI) 2017
report, the global music market grew by 5.9 per cent in 2016, with streaming as the
clear driver of this growth due to a 60 per cent increase in revenue. Interestingly,
there was a 334 per cent growth of streaming in Africa, driven by increased
smartphone penetration on the continent and forward-thinking partnerships between
tech companies and music corporates.
The IFPI further reported that the global music synchronisation market grew by 7 per
cent in 2015, and by another 2.8 per cent in 2016. Midem 2016 even featured a panel
exclusively dedicated to African music, titled: Tapping into Africa – an Emerging
Music Sector, that echoed the sentiment that there is a growing global demand
for African music and its licensing.
The time, therefore, is now for DISCORE – a unique platform that will bring together
all relevant players in the industry for a focused B2B meeting and business
DISCORE will be an interactive experience, bridging the worlds of music and filmed
– Give creative, production and technical experts in Africa’s music industry a unique
chance to break into the global content production market, while learning from the
world’s most visionary entrepreneurs.
– Provide key music supervisors, from the global film, television, digital content and
advertising industries, unparalleled access to creative and production talent in Africa,
with a proven aptitude to captivate the ears of multi-cultural audiences.
From 2018, all DISCOP African markets will include a full-day DISCORE programme,
that will provide participants with valuable, actionable information and tools, along
with unparalleled access to networking and meetings.
The proposed programme will include:
1. Knowledge-transfer: Designed expressly for composers, music publishers,
independent producers, agents and lawyers, as well as for recording, sound-mixing
and post-production studios aspiring to play a role in the fast-evolving, cross-border
film, television, digital content and advertising global ecosystem.
2. Sync Connect: Enabling leading composers and publishers from Africa to pitch
their works to established international music supervisors working on the production
of film, television, digital content and advertising.
3. Matchmaking: Providing qualified creative, production and technical talent
access to key music supervisors, through scheduled meetings.
In order to ensure a continued momentum, and to bridge strategic Regions of Africa,
DISCORE will take place three times in 2018 and four times a year at the four African
DISCOP markets from 2019: Nigeria (March), Abidjan (May), Zanzibar (July), and
South Africa (October).