The production demands of today must be able to cope with a range of formats and this is particularly the case with live production environments. Seamless multi-format support and the ability to handle a range of aspect ratios in all areas of the workflow is key. Multi-platform content delivery is also increasingly important to our customers. SAM’s ethos is all about enabling content owners to get their content efficiently to their audience – whatever and wherever that is.
SAM will be demonstrating two key products within its live production solution at Mediatech 2017 on the SBSS stand (E11):
World’s fastest live sports production and replay workflow
SAM’s LiveTouch really pushes live sports replay boundaries, enabling mixed formats in anything from SD to UHD. LiveTouch delivers integrated editing functionality and allows the fastest project sharing between replay and edit in the industry, with no need to move content between applications. Users can publish highlights and replays straight to air and social media after ingest at the touch of a button.
The most powerful production switcher in its class
SAM’s Kula production switcher (available as 1, 2 and 3 M/E versions) handles multiple formats making it both future-proof and adaptable for today’s production environment. A wide choice of control panels (from flyway to studio applications) and access to up to 42 inputs makes operations easy, giving users more time to work on other elements within the live production environment. Supporting resolutions from SD to UHD, including 12G-SDI, Kula is the most powerful feature rich switcher in its class.