Sony Pictures Television (SPT) today named Kunle Falodun as vice president
Distribution Africa.
Reporting to Mark Young, senior vice president Distribution UK, Africa, Ireland and
Iberia, Falodun will help drive SPT’s ambitions for the continent. Falodun moved into
the newly-created post at the beginning of July and will be based out of the London
office.
Falodun joins SPT from Distribution Africa, where he was head of Business
Development overseeing the distribution of Econet Media’s prime sports content on
free to air television (Kwese Free TV) across Sub-Sahara Africa. Integral to the
company’s strategy of identifying local partners across the continent, he was also
instrumental in developing and establishing a working commercial model for Kwese
Free Sports Channel.
Mark Young said: “Kunle has extensive knowledge of the African media landscape and
has unrivalled experience across all areas of the business – including content,
distribution, local production, marketing and acquisition. As we continue to ramp up
our efforts across the continent, no-one is better placed than Kunle to spearhead our
development in this region.’
Falodun said of his new appointment: “I look forward to this new challenge with great
anticipation and expectation. Sony is a great company with truly world class products
and I am really positive and excited about what we can do on the continent of Africa
over the next few years.’
Falodun moved from Nigeria to the UK in 2004 as the Business Development director
of Optima Sports Management International (OSMI), managing broadcast operations
and international broadcast rights. He later became managing director of OSMI UK,
handling several high-profile media projects including the 2010 and 2014 FIFA World
Cup tournaments, before moving to Econet Media in 2016.
Educated at the University of Ilorin in Nigeria, Falodun completed his MBA at the
University of Bradford in the UK in 2012.
