Native VML’s One Source campaign for Absolut with Khuli Chana has a whopping 14 nominations – the most of any campaign – at the 2017 Bookmarks, South Africa’s premier digital awards.
Egg Films’ Sunu directed the campaign’s central music video and the short documentaries that supported it, which are up for seven Bookmarks in the Branded Content and Online Video – Craft categories.
Arcade Content’s Kyle Lewis has Branded Content and Online Video – Craft nominations for the music videos he directed with Kwesta and Dabone for Ogilvy Cape Town’s #011Beats campaign for Volkswagen and with Cassper Nyovest for King James’ Conspicuous Saving campaign for Sanlam. Both campaigns have five nominations each.
Overall, campaigns Egg and Arcade worked on are nominated for a combined 24 Bookmarks.
“It’s exciting to see a music campaign emerge as the most nominated this year,’ says Colin Howard, Arcade and Egg Films’ managing director. “All three of our nominated campaigns are music videos, which speaks to the medium’s power. One Source was recently nominated for a Metro FM Award for Best Music Video, while Mr Madumane was up for Best Music Video at The SA Hip Hop Awards in December, so it’s good to see we’re finding the balance in making work that rewards both the clients’ investment and the fans’ time. Congrats to all three agencies – Native VML, King James and Ogilvy Cape Town – for thinking outside the box and embracing new mediums like this.’