Viacom International Media Networks Africa wins big at the Promaxbda Awards 2016

Viacom International Media Networks (VIMN) Africa, home to MTV, MTV Base, Comedy Central, Nickelodeon, Nick Jnr, Nick Toons, BET, and VH1, has scooped a remarkable 18 awards at the PromaxBDA Awards held in Johannesburg on Thursday, 3 November 2016.

Throughout the world, the PromaxBDA Awards stand for marketing excellence in the media marketing space and collectively, through its numerous regional and sector-specific competitions, are regarded as the most prestigious awards for creative endeavours in this field.

Youth brand and flagship channel MTV Base lead the pack receiving six awards which consisted of three gold, one silver and two bronze awards. Comedy Central shone with six accolades that consisted of one gold and five bronze awards. Children’s edutainment channel Nickelodeon walked away with one gold, two silver and two bronze awards and MTV rounded up the awards with a gold award.

Alex Okosi, senior vice president and managing director for VIMN Africa commented: “We have amazing creatives that consistently push the envelope to deliver innovative campaigns that resonate with our consumers. It is an honour to be recognised for the unique media and marketing solutions we provide and we look forward to constantly bettering our value proposition by staying ahead of the trends.’

PromaxBDA leads the international conversation about the role that marketing plays in the monetisation of media. The association represents more than 10 000 companies and individuals at every major media organization, marketing agency, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.

The full list of awards below:

MTV Base

Bronze – Best Image Campaign (#LetsTalkColour)

Bronze – Best Use of Social Media (VJ Search)

Silver – Best Design Without Footage (DJ Battle)

Gold – Best Use Of Digital (#LetsTalkColour)

Gold – Best Use Of Social Media (#LetsTalkColour)

Gold – Best Interactive Promotion (VJ Search)

Comedy Central

Bronze – Best Entertainment Campaign (The Roast of Rob Lowe)

Bronze – Best Use Of Humour In Promotion (South Park S20)

Bronze – Best Use Of Design (Roast Battle)

Bronze – Best Design Without Footage (Roast Battle)

Bronze – Most Outstanding Design In Promotion (Roast Battle)

Gold – Best Entertainment Campaign (South Park S20)


Bronze – Best Sponsor Integration (Toy Run)

Bronze – Best Original Logo Design (Nickelodeon’s Genius)

Silver – Best Children’s Promo (Nickelodeon’s Genius)

Silver – Most Outstanding Design In Promotion (Nickelodeon’s Genius)

Gold – Best Sponsor Integration (Nickelodeon’s Genius)


Gold – DSTV/M-Net Promo Rocket Award/Olga Lombard (MTV On-Air Producer)


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