Siemens Convergence Creators and Imagine Communications announced a strategic partnership that will allow the signees to join forces to deliver a comprehensive solution designed to assist content owners and video service providers (VSPs) in maximising the revenue potential of their OTT video services.
A pillar of the deal is the integration of the Smart Video Engine, Siemens Convergence Creators’ modular and open online video platform, with Imagine Communications’ CloudXtream™ media and ad delivery solutions to enable a complete end-to-end solution for service providers. The combined solution delivers to VSPs a one-stop shop for offering VOD, live/linear and cloud DVR services using subscription, targeted ad-supported or hybrid monetisation models.
The level of cooperation extends well beyond complementing Imagine Communications’ industry-leading suite of transcoding, ad insertion and cloud DVR products and solutions with Siemens Convergence Creators technology.
The collaboration brings together the Smart Video Engine suite, which includes Business Management System (BMS), Data Hub and Applications modules, with Imagine Communications’ CloudXtream solutions for live, cloud DVR and VOD services, all supported by targeted dynamic ad insertion. The integration creates a multi-language, multi-currency, end-to-end offering with a sophisticated subscriber management backend and client apps to support truly global OTT services. The integrated solution will be offered by Imagine Communications through its global sales channels.
“The Smart Video Engine integrated with Imagine’s CloudXtream offerings opens up new perspectives not only for broadcasters but for virtually every company having a stake in media. This strategic partnership has been a perfect fit from the beginning as it further enables a framework that encourages quick adaptation of the technologies needed to deliver content according to today’s and tomorrow’s demands, ” says Sean Parkinson, CEO of Siemens Convergence Creators USA.
“This strategic pairing holds the potential to transform the OTT operations of VSPs around the world,’ says Imagine Communications CEO Charlie Vogt. “Siemens Convergence Creators’ middleware and backend integration expertise is the perfect complement to our encoding, processing and delivery technologies, as well as Imagine’s revenue-generating targeted ad insertion capabilities.’