Ortana’s Cubix chosen by Kodak to power film renaissance

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Kodak has chosen Ortana’s Cubix asset management and orchestration platform as the basis of a new service, Kodak Media Asset Management Solutions, to be introduced at IBC 2016. Held in Amsterdam between 9 and 13 September.

Co-exhibiting with Ortana, Kodak will demonstrate its services around film handling, processing and digitisation, as part of its new media ecosystem. Kodak Media Asset Management Solutions offers a package of service solutions with end to end tailoring including scanning, distribution and long term digital archiving. The new solution allows content owners to get the best of both worlds of Kodak film, a trusted, dependable format now combined with the agility and flexibility of truly orchestrated workflows for management, augmentation, distribution and archive.

Capable of handling all workflows from inception right through to billing, the Ortana Cubix platform encompasses all the required workflows for media management, processing and delivery. It offers a unified configurable platform for easy deployment on site, in the cloud or both. Every element is designed to be secure, multi-tenanted and file and format agnostic.

Integral to Cubix is an asset management layer supporting a wide range of needs. These include the ability to configure content hierarchies and editorial schemas. Cubix also provides full support for workflows based on discrete media such as tape and film. Incorporating selected market-leading third-party software, it can seamlessly drive devices for applications ranging from bulk ingest and transcoding to OTT fulfilment and playout.

The highly configurable orchestration layer within Cubix works both with the asset management and automation layers, allowing many different workflows to be quickly configured and re-configured as required. It provides support for fully automated operation as well as more complex creative ones. Cubix is designed to operate It is securely accessed via multiple web portals for many different use cases, all providing the highest levels of transparency and efficiency.

For more information visit the Ortana Media Group website or the Kodak website.

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Cera-Jane Catton is a writer and journalist with years of experience in community newspapers, blogging and freelance journalism. She has worked in a cache of capacities, often finding herself behind or in front of the cameras, intentionally and less so. She has been a stunt double in two Bollywood movies, has worked in various capacities on a number of natural history documentaries, and other international productions shot in South Africa. Cera is a former Screen Africa journalist.

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