The 38th Loeries is set to take Durban for the second year, having made the city its new home in 2015. As the largest annual gathering of creatives, from Africa and the Middle East, the Loeries seeks to reward and stimulate innovation and greatness across the various brand communication spheres.
Taking place from 15 to 21 August 2016, Loeries Creative Week™ will once again bring together the region’s top and emerging creatives for a full week of networking and knowledge sharing. This year’s edition will for the first time include the much anticipated MasterClasses helmed by local and international industry heavyweights.
The creative carnival will kick off with the judging of entries, all judging for this year’s event will take place at the International Convention Centre (ICC) in Durban from 15 to 18 August. Each year a panel of regional and international thought leaders are selected to tackle the difficult task of judging the abundant entries. Finalists are announced during the week with winners announced at the 38th Annual Loerie Awards taking place, as usual, at the very end of the week’s festivities.
This year will see the introduction of Loeries MasterClasses to Creative Week, taking place on 18 August at the Tsogo Sun Elangeni Hotel as a series of interactive workshops designed to inspire innovation and foster creative thinking. The classes will be presented by a diverse collection of industry heavyweights and attendees will receive a Loeries MasterClass certificate of completion. “The MasterClasses were introduced as a way to create an opportunity for aspiring industry professionals and thought leaders to interact through workshops,” explains Loeries CEO Andrew Human.
Comedian and Loeries creative voice Donovan Goliath will present his MasterClass on ‘Turning Ideas into Currency’, Accenture is set to helm a presentation that will fall under the banner of ‘Design and Innovation’, Google will be sharing tips on how creatives can go about using ‘YouTube as a creative tool’, and industry heavy-weight Mike Schalit will be talking ‘Creativity vs. Strategy’ for IAS. “Each session is tailor-made to a specific area of creative communications. These sessions are aimed at inspiring and educating those who attend and we hope they walk away with a lot more than they expect. We have already received huge interest in these workshops from delegates,” says Human.
DStv Seminar of Creativity
Taking place on 19 August is the most favoured event on the Loerie calendar, the DStv Seminar of Creativity. Year after year the DStv Seminar of Creativity brings international industry leaders to South Africa “to share the value of how creativity adds to business, their art, relationships and their lives,” adds Human. The speakers that were selected for this year’s seminar are global thought leaders that bring much insight and inspiration to those in the brand communications industry including marketers and agencies. “These are people who have built reputable careers in their fields and have formidable influence in the industry,” explains Human.
This year’s highly acclaimed line-up of speakers includes Susan Credle, who is the global chief creative officer of FCB New York and ranked number six on Business Insider’s ‘30 Most Creative People in Advertising; Laura Jordan-Bambach, who is ranked number 19 on the aforementioned list and holds the title of creative partner at Mr President in London; Facebook’s vice president of Global Business Marketing Sarah Personette, who was recently inducted into the American Advertising Federation’s Advertising Hall of Achievement; Debra Mallowah, vice president of Personal Care for Unilever Africa, who sits on the Africa Advisory Council of Women’s World Banking and is a member of the Africa Leadership Network; advertising veteran Jimmy Smith, CEO of Amusement Park Entertainment in Los Angeles; and Marco Cremona, Google Creative Lab lead from Moscow, Russia. “A line-up not to be sneezed at,” adds Human.
Loeries Chairman, Neo Mashigo says: “As brand communication continues to evolve at an increasingly rapid pace, we are proud to present speakers who are at the forefront of cutting-edge innovation and creativity. Each has instituted changes that challenge and shift the status quo. Through their experience and track records of proven results, their presentations will prove to be invaluable.”
Forging strong collaborations
Wrapping up what’s sure to be an enriching and educational Creative Week™ will be the announcing of the award winners at the Durban ICC on Saturday 20 and Sunday 21 August 2016.
“We hope that through all of the activities taking place at Loeries Creative Week Durban delegates will be encouraged to form lasting relationships through the networking opportunities presented.”
Human concludes by saying that ultimately, brands that want to be successful today need to be innovative, “and the Loeries provides the only independent measure across our region of who is doing what and how well. It’s a way for brands to measure their own performance against the competition, and a place to go shopping for something new. Above all, our aim is to forge strong collaborations that will result in award-winning campaigns across Africa and the Middle East.”