Catherine Luckhoff believes she’s found a successful formula for African VoD: niche channels. Find out how she’s putting this insight into her new start-up NicheStreem.
Luckhoff, founder and CEO of NicheStreem talks about what the company does; its first streaming service aimed at Afrikaans music lovers; why a niche streaming service will work; its plans for a Nigerian gospel channel and its other plans for Iran and Brazil; and why it can break even earlier than other streaming services.
