Imagine Communications, on 6 April 2016, announced that it had expanded its xG AIM™ Ad Insertion for multiscreen solution with the addition of Placement Opportunity Information Service (POIS), Ad Decision Router (ADR) and Ad Decision Service (ADS) functionality. The addition of these software-based modules expands the dynamic ad insertion capabilities of Imagine Communications’ comprehensive advertising management systems, which span the entire revenue-enablement workflow — from proposal through fulfilment — and delivers to service providers a single, integrated solution designed to improve the precision of ad targeting and maximise the value of their ad inventories.
As the television viewing experience continues to evolve toward an anytime, any device model, content aggregators and distributors are challenged to supply consumers with relevant and timely ads regardless of when or on what device they are viewing video content. By strengthening and broadening the reach of its ad insertion ecosystem into nonlinear environments, Imagine Communications is better positioned to help video service providers deliver relevant ads in real-time across various stream types — including live, VOD and cloud DVR — and on subscribers’ preferred viewing devices.
“Addressable ads command premium prices for media sellers,’ says Sarah Foss, vice president of product management, Advertising Management Systems, Imagine Communications. “Enabling the monetisation of ad inventory across the multiplatform environment has become one of the most important and urgent challenges facing service providers today.’
Imagine Communications addresses the complexity of multiplatform advertising with the CloudXtream Dynamic Ad Insertion platform, which utilises advanced adaptive bitrate (ABR) streaming to deliver hyper-targeted ads to smartphones, PCs, tablets, connected TVs and virtually any other device that receives live or on-demand video programming. The CloudXtream platform is commercially available as a complete solution or as individual modules
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