Imagine Communications announced that its playout, live encoding and dynamic ad insertion solutions are now available on the Microsoft Azure cloud platform. In addition to providing new monetisation opportunities for broadcasters, video service providers and other media companies, this suite of solutions offers the potential to greatly improve the speed, efficiency and flexibility of media workflow operations by enabling secure, scalable and on-demand access via Azure.
Thousands of media companies from around the world can now have instant access to premium playout, encoding and dynamic ad insertion technology from an efficient, centralised and virtualised workflow environment made available through the Microsoft Azure Marketplace.
“With more video content being managed and distributed over IP, media companies gain the benefit of network agility, flexibility and elasticity that cloud-based video capabilities offer,’ said Charlie Vogt, CEO, Imagine Communications. “Imagine has been investing in hybrid IP, software-defined and cloud-enabled solutions to future-proof today’s buying decision and ensure our clients are prepared for the network of the future. Our collaboration with Microsoft advances the industry by providing incremental optionality for deploying our market-leading production, playout and distribution solutions in Azure.’
Versio™, SelenioFlex Live™ and xG™ solutions are Microsoft Azure certified and available through the Azure Marketplace. Microsoft Azure certified solutions have passed stringent testing and compatibility requirements to operate seamlessly in Azure.
These solutions are the latest in an ongoing collaboration between Imagine Communications and Microsoft to bring end-to-end processing and distribution capabilities to Azure by offering Imagine Communications’ software-based ad management, playout and networking and distribution products as cloud-ready, Azure certified solutions.
As part of the Azure Marketplace, Imagine Communications’ software solutions are now available in 20 Azure data centres, which serve businesses in 140 countries, including China.
The solutions will be demonstrated at the Imagine Communications booth at NAB Show, taking place from 16 to 21 June 2016 in Las Vegas.
For more information visit the Imagination Communications website.
