Three senior appointments at Urban Brew Studios


Three Urban Brew Studios’ staff members have recently been appointed to senior management positions. Herbert Hadebe has been appointed as the head of Scripted Productions, while Adelaide Joshua-Hill is now head of Unscripted Productions and Joanne Lurie is the head of Creative at Urban Brew Studios.

Herbert Hadebe brings with him over 15 years of experience in the film and
television industry. He currently works on two drama series for Urban Brew
Studios, Mzansi Magic’s Zabalaza and’s Gold
. Last year he was honoured to have been selected as an Emmy
Award’s juror and attended the event in New York.

Adelaide Joshua-Hill started her career at Urban Brew seven years ago as an
education consultant for YoTV. She then became head of YoTV mini and went on to
head up the entire YoTV portfolio. Her new role will include overseeing and
managing production teams and providing leadership across all productions in the
unscripted portfolio.

Joanne Lurie, who has been in the TV industry for 13 years, spent eight of her nine
years at Urban Brew Studios producing 3Talk with Noeleen. Before
joining the company, she worked on international formats, including The
Weakest Link, The Biggest Loser
and Big Brother.

In her new role, Lurie will give strategic creative input across the business to ensure Urban Brew Studios becomes an innovative hub of creative excellence.


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