Reed MIDEM’s Television Division announced that it has brought together six
international acquisition executives to create the first ever Drama Buyers Advisory
Board. The group’s essential role is to offer guidance in strategic and content
development for future drama projects related to Reed MIDEM’s portfolio of TV
events including MIPTV and MIPCOM.
The new board will meet several times a year and one of their first tasks will be to
vote for and present the Buyer’s Choice Award at the inaugural MIPDrama
Screenings. The day-long event, set for Sunday April 3, one day prior to the
opening of MIPTV 2016, will showcase the official selection of 12 new drama
series, nominated by a jury of international show-runners, and containing premium scripted content being premiered at MIPTV 2016.
“These are passionate and exciting times for drama players and viewers and they
call for creative and inspired thought leadership. Today, we’ve answered that call by bringing together these influential and talented executives to play a fundamental
role in developing new drama projects across the MIP Markets, starting with the
MIPDrama Screenings at MIPTV,” says Reed MIDEM Television Division director,
Laurine Garaude.
“Their combined credentials and insight reflect a wide understanding of the complex
decision-making drama buyers face in the technologically advanced entertainment
world we live in today. Together they will help us develop new projects and
concepts designed to best serve the TV drama community,” adds Garaude.
The Drama Buyers Advisory Board includes: BSkyB’s (UK) director of Acquisitions,
Sarah Wright; Canal+ (France) SVP International SVOD Global Acquisitions, Aline
Marrache-Tesseraud; ProSiebenSat1 (Germany) EVP, Group Acquisitions and Sales,
Ruediger Boess; TV2 (Denmark) head of Acquisitions and Formats, Anette Romer ;
Mediaset (Italy) head of Acquisitions, Zelda Stewart; and Albavision (Latin America)
head of Acquisitions Department; Ignacio Barrera.
“There’s never been a more exciting time for drama – for buyers, for commissioners and above all for the audiences – around the globe. With so much to talk about in such a dynamic multi-platform world, I’m delighted to be involved in the conversation with my talented international colleagues on this Drama Buyers
Advisory Board,” notes BSkyB’s Sarah Wright.
MIPTV 2016 content market, will take place in Cannes, France, from 4 to 7 April.
