Howard Audio tells musical stories in SA Tourism campaign


Howard Audio was recently commissioned by South African Tourism and agency
Ireland-Davenport to compose original music for a campaign for SAT called “SA
Stories’. Four vignettes were created, comprising four groups, who were filmed on
their first ever holiday in their own country.

“The brief was to compose a very delicate and emotive soundtrack,’ says Adam
Howard, composer. I used a simple piano layered with strings, all based around a
simple theme. The films are shot in a very reflective way – and the soundtrack had
to echo this while conveying a sense of hope and inspiration. I think we achieved
this balance very well.”

The family and friendship groups were sourced and filmed live in four different
locations. Velocity Afrika shot the campaign with Mpho Twala directing.


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