Ericsson awarded for Pay TV Innovation at IBC 2015

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Ericsson has been selected as the winner of the best IPTV technology and service at
the CSI Awards held during the International Broadcasting Conference in Amsterdam
on 11 September 2015. The annual program, hosted by CSI Magazine, recognises
technical and product marketing excellence in the cable, satellite, terrestrial
broadcasting, mobile and IPTV sectors.

Ericsson MediaFirst, a next-generation cloud-based Pay TV platform that transforms
TV and video entertainment, was selected as the Best IPTV Technology and Services
at the CSI Awards show. Ericsson announced the commercial availability of Ericsson
MediaFirst at the 2015 International Broadcasting Convention.

Ericsson MediaFirst adopts agile development principles and practices to fit the
needs of a business-to-business-to-consumer TV platform, providing operators a
continuous stream of innovations. Much like web services, MediaFirst enables
operators to act on the platform’s built-in analytics in real time, leading to agile
innovation cycles, greater monetisation opportunities and faster time to market for
new features and targeted offerings.

Ericsson MediaFirst is a key part of the Ericsson media solutions portfolio, reflecting
continued investments to enable operators to deliver award-winning TV services to
viewers. Along with the IPTV platform, Ericsson Mediaroom, and Ericsson
Mediaroom Reach, which extends the platform to all screens, Ericsson’s TV
platforms provide TV viewing experiences across all devices while addressing
various operator needs.

Uniquely placed at the convergence of telecommunications, the Internet and media,
Ericsson powers some of the world’s largest video platforms, and helps content
brands deliver personalised, high-quality programming to consumers.

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