Viacom launches a suite of branded mobile TV apps


On 9 September 2015, Viacom announced the launch of Viacom Play Plex, a suite of
mobile TV apps allowing its distribution partners to offer smartphone and tablet
users around the world access to the best content from all its international TV
brands, anytime and anywhere.

Starting in the fourth quarter of 2015, the Viacom Play Plex apps will be available to
launch in every one of the 180 international territories in which Viacom owns and
operates TV channels, including 50+ territories in Africa, such as South African and
Nigeria. There will be a separate mobile Play app for each of Viacom’s major
international TV channel brands – Comedy Central, MTV, Nickelodeon, Paramount
Channel, Spike and BET – offering video-on-demand (VOD) access to a range of
current and library content, as well as a live, local linear stream of the relevant
channel, and other content including games for Nick Play.

Viacom is exploring a number of different distribution options for Viacom Play Plex,
with the suite of apps being offered on both a collective and standalone basis to
existing pay TV partners in every territory to integrate into their “TV Everywhere’
services where available. A number of pay-TV providers have already signed deals
with Viacom to offer subscribers authenticated access to the Nick app, including
NOS in Portugal, while Viacom is collaborating with a number of other providers on
upcoming launches including Foxtel in Australia, and OSN in the Middle East and
North Africa region. The Nick app, which has been rolled out in five international
markets since 2013, is being updated and rebranded as Nick Play internationally to
become part of Viacom Play Plex.

Viacom will also look for new distribution partners for the Viacom Play Plex apps,
including mobile network operators.

Bob Bakish, president and CEO, Viacom International Media Networks, commented:
“Viacom Play Plex offers us maximum flexibility in distributing our content as the
way viewers consume their favourite TV shows continues to evolve. These apps are
designed to complement our linear pay TV channels and to allow our existing
distribution partners to deepen and improve the entertainment experience they
offer their subscribers. But, Viacom Play Plex also opens up new distribution
opportunities for us, particularly in the fast-growing mobile TV sector and
ultimately, positions us to succeed in a world of more personalised entertainment
services and greater consumer choice.’

Each branded Play app will be localised for each country in which it is made
available, both in terms of language and available content, giving users more ways
to access Viacom’s global hits such as SpongeBob SquarePants,
and Lip Sync Battle, as well as locally-produced

Mobile TV viewers everywhere will enjoy an intuitive, video-focused user interface
and enhanced video player, which reduces loading and buffering times, as well as
an algorithmic menu that adapts to their tastes. Apps will include social and sharing
components, and will be available in both iOS and Android to download from the
Apple App store and Google Play store respectively.

Bakish added: “Viacom Play Plex allows viewers across the globe to watch the TV
shows they love from their favourite Viacom brands anytime and anywhere. We
believe no other international entertainment company is offering this type of
innovation at this scale, serving every major demographic in every major TV


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