BTV&R implements Broadcast Master


Imagine Communications has implemented its Broadcast Master™ traffic and
scheduling system at the headquarters of Botswana TV and Radio (BTV&R) in
Gabarone, Botswana. BTV&R is embarking on a transition to a fully digital, tapeless
environment, and Broadcast Master is central to delivering the transition and to
developing new and efficient workflows.

BTV&R previously had a number of manual systems for scheduling and traffic,
backed with information on spread-sheets. As part of the implementation, Imagine
Communications designed and implemented the solution, and enabled and executed
seamless data transfer, including rights management, from other systems into the
new Broadcast Master solution.

“We are a broadcaster in transition and for this critical foundation we needed a
system,’ said Bontle Mogotllwana, general manager, BTV&R. “The new system
provides support for BTV&R’s marketing and sales teams, allowing them to develop
rich campaign planning across both radio and television. The Imagine
Communications solution was chosen because of its ability to support new and more
powerful workflows across the organisation.’

“BTV&R needed to do what all broadcasters seek to achieve – automate processes
and generate revenue by helping to ensure that up-to-date and accurate information is available to everyone in the planning, traffic, sales and playout chain,’ said Mathias Eckert, vice president, EMEA, Imagine Communications.

The Broadcast Master solution in Botswana provides the company with new and
improved business operations, including utilisation of a single-scheduling approach
that allows all planning, sales, traffic and scheduling users to work on the same
data, helping to ensure that current information is available to everyone.

Additionally, with integrated management tools for linear and nonlinear program
rights, advertising sales, media management and station workflow improvement,
the system can also be expanded across the organisation as it grows, allowing
BTV&R to deliver a better experience to its viewers and listeners.


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