Urban Brew Studios has been commissioned to produce Disney Channel’s (Dstv
channel 303) first ever South African TV production, I ♥ Violetta. The
weekly companion series for the third season of Disney Channel’s top-rated hit
telenovela Violetta will air this September and see three local
presenters talking about a wide range of topics, related to the show.
“For a South African production company to be awarded international work is a
great achievement in itself, but for that work to come from undoubtedly the biggest
family brand in the world, that is an incredible milestone,’ said Urban Brew’s
Freddy Louw, executive producer on I ♥ Violetta.
He has added that it’s a dream come true for many on the team, “This is a career
highlight for many of us. We’re so very proud that the production house’s journey of
25 years in television production has finally put us on the road with Disney.’
Head of marketing for Walt Disney Company Africa, Deirdre King said they
partnered with Urban Brew Studios because of their experience and reputation in
the industry, “Urban Brew Studios have experience working with broadcasters and
producing a vast range of programming in different formats. They bring all that
local production knowledge, creative and technical expertise and a positive energy
to their productions.’
“Violetta is a true fan favourite on Disney Channel. Upon seeing a
similar execution of I ♥ Violetta being produced in Europe, we were
excited at the idea of creating a South African version,’ continues King. “The show
is a great example of the many local activities The Walt Disney Company Africa is
bringing to South African audiences. ”
Aside from producing the show, Urban Brew Studios has in recent months also been
helping Disney stage a talent search for the three I ♥ Violetta
presenters. Hundreds of boys and girls between the ages of 13 and 18 years
auditioned in front of a casting panel in the country’s major cities before the final
presenters were selected.
Catch a special preview episode of I ♥ Violetta on 11 September at
17h00, only on Disney Channel. The third season of Violetta airs
weekdays from 21 September and then I ♥ Violetta will kick off every
Friday from 25 September.