Los Angeles and Johannesburg-based trade event organiser, Basic Lead, has announced the launch of the new Meet Your Stars promotional programme which is set to be a dynamic new addition to the 11th edition of DISCOP Africa which takes place from 4 to 6 November in Johannesburg.
Meet Your Stars is a live opportunity for producers and distributors attending DISCOP Africa to unveil their upcoming TV shows, and new series of returning primetime hits, in front of an audience of qualified “influencers’ with the power to affect viewing and purchase decisions in Africa’s booming television ecosystem.
A total of 24 brand new and hit TV shows will be grouped in three categories – “Comedy and Lifestyle’, “Series and Soaps’ and “Competition and Reality Shows’ – and presented in front of an invited group of influential journalists, programmers, media buyers, advertisers and social media bloggers to showcase the series’ launch in Africa.
“In today’s multi-screen world it is vital for brand new shows to have a strong, immersive launch from the very start. Generating an even more tangible buzz for programs and the talent both on screen and behind them during DISCOP Africa will now be a significant part of our mission,’ says Patrick Zuchowicki, general manager of Basic Lead, who adds, “The Meet Your Stars promotional programme will be an efficient opportunity to draw attention to and raise the level of interest for these upcoming TV shows, as well as primetime favourites, amongst strategic “industry influencers’ in Africa’s television and advertising ecosystems.’
Each TV show will be allocated a 90-minute presentation slot to be programmed across three hemicyclic theatres equipped with a multimedia stage set-up to let influencers engage and interact live with actors, producers, directors and writers of these series and learn more about each of them.
Over 1500 delegates from over 90 countries are expected to attend DISCOP Africa representing key broadcasters, pay-tv platforms, mobile networks, online operators, producers, distributors, advertisers, influencers and investors driving multiplatform television business across Africa.
