African Movie Channel makes European re-entry with Lebara Play


African Movie Channel (AMC) has entered a new partnership with Lebara to distribute their offering on the new Lebara Play OTT TV service; this is the first time AMC is being licensed for distribution outside Africa.

Lebara Play boasts over 150 channels, in 13 languages as well as 3,000 movies from around the world to provide quality entertainment to the large migrant community.

As one of the leading Africa-wide broadcasters, with its service playing out of London, AMC is perfectly placed to deliver new and classic Nollywood and African productions to Europe’s migrant community and African culture fans. This partnership will give Lebara’s European subscribers unlimited access to thousands of hours of prime African cinema content 24 hours a day.

Lebara Play’s premium multi-ethnic TV & movie content is available via PC, mobile app, tablet or set top box. The new service is currently available in the UK, France, Germany and The Netherlands, and will be in the rest of Europe over the summer.

The founding partners and co-directors of African Movie Channel, Yinka Mayungbo and Lola Onigbogi, said in a joint statement, “AMC brings the best in domestic African productions to its viewers across Africa. Broadcasting on Lebara Play in Europe is a fantastic opportunity to showcase top African talent to the African diaspora and a bigger audience. We are extremely delighted to be back in the European space where we started, serving the burgeoning need for top-notch African content’.

African Movie Channel was the first ever channel in Europe dedicated to Nollywood and other African movies when it launched as a VOD channel on what was then Homechoice (now Talk Talk) TV in the UK, nine years ago.

AMC is available on the West African English bundle on Lebara Play with unlimited access to African TV and movie content.

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Chanelle Ellaya is the editor of Screen Africa. She completed her BA Journalism degree at the University of Johannesburg in 2011. While writing is her passion, she has a keen interest in the media in various capacities. Chanelle is an avid social media networker and a firm believer in the power of social and online networking. Between writing and tweeting, she finds time to feed her love for live music.


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