A seemingly endless catalogue of movies, series and doccies are fast becoming
accessible through streaming, VOD and OTT services.
Content discovery and recommendation has become big business and Silicon Valley-
based Clearwater Shotbox (a partner of local content marketers, Clearwater) have
developed a sophisticated smartphone app designed to help audiences find the perfect
show to watch.
The app learns about viewer preferences as people use it and introduces new content
it thinks the user is going to love. It also considers the immediate context of the
viewer (who one is watching with, where, what time, mood and even the weather)
before making recommendations.
The iPhone version is set to undergo beta testing later this year and, according to its
creators, will be an indispensible helper in navigating an ocean of content.
