Ericsson has enabled Tata Sky, An Indian direct-to-home (DTH) operator, to launch
the first commercial 4K video service in the subcontinent. With the launch of Tata
Sky 4K, customers subscribing to this service can watch video up to four times the
resolution of the standard high definition (HD) video currently available. Ericsson
will provide compression technology for 4K distribution using high resolution
1080P50 format. This will help boost the TV viewing experience subscribers.
The compression technology High Efficiency Video Codec (HEVC) integrated by
Ericsson enables Tata Sky to achieve cost-effective and crucial bandwidth
efficiencies while deploying new video services to meet ever increasing network
and consumer demands.
Ericsson predicts that there will be 50 billion connected devices by 2020, and more
than 15 billion of these are expected to be video enabled. With availability of more
content for an ever increasing number of video-enabled devices, it is critical to
maximise video delivery over available bandwidth and multiple networks.
Harit Nagpal, CEO, Tata Sky says, “Tata Sky is committed towards delivering a
world class TV viewing experience to its customers. As the discerning customers of
today look towards the future of TV, we are pleased to extend our partnership with
Ericsson to deliver next generation 4K ultra high definition technology to our
customers in India.”
Tata Sky has launched its 4K set top box just ahead of the ongoing cricket World
Cup. This ensures that cricket and sports enthusiasts are connected in time to
witness the event for the first time in 4K ultra high definition.
