Exset, pioneers of TV ecosystems for enhanced digital TV services, has announced that its DMS 2.0 value-add service solution is now fully integrated with
DTV Research’s set-top technology, making DMS 2.0 available to already-deployed
boxes. Digital TV Research has millions of set-tops already rolled out in emerging
markets with DMS 2.0 able to be downloaded over-the-air or installed from the
outset.
Exset’s DMS is a unique business and technology model that makes pay-TV self-financing in emerging markets without depending exclusively on subscriber fees for
revenue. With its dynamic EPG to allow ad insertion and QR services pages to allow
interactive advertising to disconnect homes, DMS bridges the gap between
technology and value-added service creation, producing digital television platforms
that can be monetised where previously it was virtually impossible. This allows
populations to benefit from new information and entertainment services, while
operators and governments, when partnering with Exset, monetise digital
switchover and assist in bringing about social transformation.
Andrew Pons, global director of sales and marketing with Exset, says, “We have
worked closely with DTV Research to create a seamless integration and to allow
over-the-air downloading of our technology. We are now providing operators with
multiple ways of deploying DMS 2.0 and we are working with DTV Research to
identify opportunities both with deployed boxes and new customers. It’s vital for
emerging markets that we keep the cost to an absolute minimum while providing a
route to far greater ARPU and reduced churn.’
Exset will be available to discuss this important development during CABSAT, which
runs from 10 to 12 March in Dubai.
