Fortune 500 brand marketing executive and former vice president of Global Creative
for MeadWestvaco Corporation (MWV) Steve Kazanjian, will use his entertainment
brand expertise and years of industry experience in launching top-tier network
packages, to lead as the new president and CEO of PromaxBDA.
PromaxBDA is an association representing more than 10,000 companies and
individuals from major media organisations, marketing and advertising agencies,
research companies, strategic and creative vendors, and technology providers
around the globe. Its purpose is to lead and celebrate achievements within the
global community engaged in the marketing of television and video content on all
platforms.
Joe Earley, co-chairmen of the PromaxBDA board of directors and chief operating
officer for the Fox Television Group remarked, “As our media landscape rapidly
evolves, disruption becomes opportunity. Marketers are at the forefront of
assessing and impacting consumer behaviour, which is why the support, services
and leadership provided by PromaxBDA are more essential than ever. Steve is an
incredibly talented marketing executive who has been passionately involved with
the organisation for many years. We are fortunate to have the opportunity to work
with him and look forward to utilising his expertise.’
Scot Chastain, co-chair of PromaxBDA and senior vice president affiliate marketing
and development at NBC Television Network added, “We are thrilled to have
someone of Steve’s unmatched knowledge and leadership in this role. We are
confident that the PromaxBDA board and, most importantly, our members will
continue to thrive under his leadership as our association capitalises on the
incredible momentum we have built.’
Having worked with many celebrated international brands, Kazanjian has
established influential consumer engagement strategies by combining top consumer
insights techniques and strong market analytics with award-winning creative
excellence. Prior to joining MWV, a leading global packaging and chemicals
company, he spent over 15 years in entertainment branding, marketing, and
promotions.
