A new online platform, Brandplacer.com, has been created to instigate product
placement collaborations between people in the film, TV and theatre industries and
those working with brands. The website provides an accessible and transparent
meeting place where product owners can respond directly to placement requests
made by media producers and their production teams. It also provides both parties
with a cost effective interaction as no agency fees or intermediaries are applied.
Brandplacer founder Murray Ashton explains. “Producers and their crews are always
looking for new opportunities to make their productions look different and bring
something new to their audience. At the same time, smart brands are looking for
new, creative ways to connect with consumers and distance themselves from their
competition.’
Irish designer Philip Treacy, Amsterdam bike maker Roetz and Californian winemaker
Fiddlehead are some of the product owners already listed.
“Product placement through Brandplacer presents a tremendous opportunity for these
brands and productions to add value, improve their bottom line and significantly
boost their profile,’ adds Ashton.
Visit Brandplacer.com for more
information.
